marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
Marketing research agencies, advertising research agencies, product research agencies, Marketing research agency, advertising research agency, product research agency
→ New Products – Branding – Segmentation Market Research — Strategy Consulting – ←

With on-target marketing research, we help firms make decisions: branding, marketing, advertising, segmentation, new products, and pricing decisions. We're consulting and market research pros guiding marketing decision makers with hands-on insight about business and product launches, and building brand share and margins.

Market Survey consulting firms

We creatively design and execute these strategic marketing consulting and market research engagements to deliver insight, experience, and high reliability market research results and experience-based consulting for your brand positioning, new product launches, new market development, pricing structures, and advertising theme development.



Power Decisions Group has conducted scores of marketing and product research studies involving branding, brand positioning, pricing, advertising, pricing, product development, channels, and market segmentation.

Your marketing strategy decision agenda drives our recommendations for must-have product and branding research. After clarifying your product or brand decision options, we craft the next engagement steps using the most appropriate consulting or research design. Our strength is in recommending the optimum marketing intelligence process: primary research, baseline secondary research, and internal client data.

Research →Create→Test→Target→Execute

Your product and brand decision making drive our work....Read more about our approach...

Here are some examples from industries we've served with management strategy consulting and marketing research...


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Software Market Research & Consulting

We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.


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Consumer Products – CPG

Our consumer products experience includes advertising research, new product concept development and testing, new product research and concept ideation for packaged goods companies such as Ore-Ida Foods, Heinz Foods, Simplot Foods, Chiquita Brands, Proctor & Gamble, and others. Our CPG assignments are customized to meet the specific decision faced.