• Marketing insights.

    for better decisions.

  • Claim brand positions

    space description ... category creation ... discovery

  • Customer experience

    satisfaction ... uncover hot buttons

  • Pricing research

    price sensitivity ... attribute utility

  • Products.

    appeal ... competitive position ... targets

  • Advertising research.

    impact ... reach ... discovery

  • Define markets.

    relevant markets ... segments ... targets

  • Grow brands.

    brand assessments ... find opportunities

  • Expert research.

    clear ... accurate ... relevant

  • Professional surveys.

    online ... in-person ... phone ... hybrid

  • Qualitative research

    online forums ... groups ... dyads

We help firms make decisions: branding, marketing, advertising,
segmentation, new products, and pricing decisions.
Got questions? Let's talk!
We expertly design and execute consulting and research engagements to deliver relevant, usable, and valid marketing intelligence.

Why choose us

  • We know marketing research tools and techniques.   We know which research tools and methods are best for your needs.
  • Broad experience: industry familiarity.  We've conducted scores of studies in both B2B and consumer markets across many industries.
  • We're research and strategy experts; not "industry experts".   We bring an analytical tool kit, and experience.   Together, we craft critical intelligence to infiorm your marketing decisions.
  • Independence. We have no vested interest in any data collection method or supplier. We recommend what's best for your project.
  • Marketing intelligence covers a lot of ground.  It's more than "data" .  It includes "Ideas," and "Drivers,": client management aspirations, viewpoints,  and preferences.   We extract, embrace, and use all forms.
  • We can help at most project levels.   We'll handle complete large  projects, and help you with smaller assignments, perhaps those you're running in-house.

What clients say...

  • I have worked with Tom Brown for several years on a variety of research projects in a variety of industries. I have found Tom's judgment and professionalism to be exceptional. He spends the time necessary during the planning stages to make certain that the knowledge gained from the research is meaningful and delivers against the objectives of the project. His attention to post project follow through also provides additional insight to the results from the research.
    Mike Moser
    Executive URS & Boise Cascade
  • Power Decisions was great to work with. They came in on short notice and quickly assessed our requirements for brand equity research. Because of their broad experience, and knowledge of our industry and business, they quickly assessed the situation, set up and completed the worldwide research project, and gave us the insights we needed to make an important branding decision and move our business forward.
    Tamara Sloviaczek
    Executive VP Extended Systems/SAP
  • The Benchmark Customer Study that Power Decisions conducted for ProClarity played a major role in helping us understand how our customers use our products, what their plans were, and how they perceived our services. The results of the study has had been key in developing both our product and services strategy.
    Jim Stone
    Director, Product Marketing
    ProClarity Division Microsoft
  • Your group has conducted several studies for Alaska Pacific Bank, and later as we became KeyBanks, Pacific. The work helped immensely to identify a course of action as we made acquisitions in Washington and Oregon; not only in the go/no-go decisions, you pointed us to the most profitabletarget customer groups.
    Arne Espe
    Key Banks Pacific
  • I recommend Power Decisions Group to anyone seeking to understand product satisfaction and loyalty. Tom Brown's expertise as lead on our work goes far beyond his survey expertise. They provide more than expected.
    Randall Unterseher
    Senior Director of Aftermarket Key Technology, Inc
  • I highly recommend Power Decisions Group. They delivered a laser-focused market expansion study.

    Their insight allowed us to avoid several missteps in the process and gave us the deep information to accurately assess the market, and gauge our expectations for success.

    Blake Temple
    EVP Strategy Jefferson Regional Medical Center
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