With on-target marketing research, we help firms make decisions: branding, marketing, advertising, segmentation, new products, and pricing decisions. We're consulting and market research pros guiding marketing decision makers with hands-on insight about business and product launches, and building brand share and margins.
We creatively design and execute these strategic marketing consulting and market research engagements to deliver insight, experience, and high reliability market research results and experience-based consulting for your brand positioning, new product launches, new market development, pricing structures, and advertising theme development.
Power Decisions Group has conducted scores of marketing and product research studies involving branding, brand positioning, pricing, advertising, pricing, product development, channels, and market segmentation.Your marketing strategy decision agenda drives our recommendations for must-have product and branding research. After clarifying your product or brand decision options, we craft the next engagement steps using the most appropriate consulting or research design. Our strength is in recommending the optimum marketing intelligence process: primary research, baseline secondary research, and internal client data. | Research →Create→Test→Target→ExecuteYour product and brand decision making drive our work....Read more about our approach... |
Here are some examples from industries we've served with management strategy consulting and marketing research...
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HealthcareOur healthcare marketing strategy and market research practice includes market research studies for hospitals and healthcare management companies. We've conducted patient satisfaction quantitative studies, hospital and medical center image studies, advertising research and services delivery research. Healthcare marketing research requires a special sensitivity when talking to consumers especially in qualitative studies where life issues often reach deep to the core of emotions of patients and family. |
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TelcomAs convergence of communications technologies between fixed broadband and mobile wireless telecom communications continues over the next few years, convergence will be a defining crucial issue. Our telecom and wireless communications market research engagements are practical, accurate, and reflective of the particular client needs and the nature of the target market. We implement a wide range of communications B2B and consumer marketing studies — from new product development to market sizing studies. |
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Consumer Products – CPGOur consumer products experience includes advertising research, new product concept development and testing, new product research and concept ideation for packaged goods companies such as Ore-Ida Foods, Heinz Foods, Simplot Foods, Chiquita Brands, Proctor & Gamble, and others. Our CPG assignments are customized to meet the specific decision faced. |