Power Decisions Group has conducted scores of marketing and product research studies involving branding, brand positioning, pricing, advertising, pricing, product development, channels, and market segmentation.Your marketing strategy decision agenda drives our recommendations for must-have product and branding research. After clarifying your product or brand decision options, we craft the next engagement steps using the most appropriate consulting or research design. Our strength is in recommending the optimum marketing intelligence process: primary research, baseline secondary research, and internal client data. | Research →Create→Test→Target→ExecuteYour product and brand decision making drive our work....Read more about our approach... |
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Software Market Research & ConsultingWe understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software. |
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Consumer Products – CPGOur consumer products experience includes advertising research, new product concept development and testing, new product research and concept ideation for packaged goods companies such as Ore-Ida Foods, Heinz Foods, Simplot Foods, Chiquita Brands, Proctor & Gamble, and others. Our CPG assignments are customized to meet the specific decision faced. |