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Smarter and Faster Decisions...learn more... |
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Highlights from our Blog |
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With on-target marketing research, we help firms make decisions: branding, marketing, advertising, product strategy, and pricing decisions. We're pros in guiding executive marketing decision makers with expertise and hands-on insight about building brand share and margins. |
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Power Decisions Group has conducted scores of marketing research studies involving branding, brand positioning, pricing, advertising, pricing, new products, customer loyalty and satisfaction, channels, and market segmentation.
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Your marketing strategy decision agenda drives our recommendations for must-have marketing research. After decision mapping, we craft the next engagement steps using the most appropriate marketing research information for each project component: primary research, baseline secondary research, and internal client data. |
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We creatively design and execute these strategic marketing consulting and market research engagements to deliver insight, experience, and high reliability marketing research results.
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Services Example:
Concept Testing to assess advertising appeals, new products concepts, pricing strategy, combinations, and brand positioning platforms.
In our concept testing approach, we collaborate with you in identifying the product, advertising, or branding concepts consistent with your marketing strategy and market opportunity. We employ advanced concept testing research measurement and research methods: leading edge and classic survey research methods. We combine both qualitative and quantitative methods to obtain the best read on marketplace reactions and perceptions. ...Read more about Concept Testing and Concept Development services.
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