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Power Decisions Group has conducted scores of marketing research studies involving branding, brand positioning, pricing, advertising, pricing, new products, customer loyalty and satisfaction, channels, and market segmentation.
Your marketing strategy decision agenda drives our recommendations for must-have marketing research. After decision mapping, we craft the next engagement steps using the most appropriate marketing research information for each project component: primary research, baseline secondary research, and internal client data.
We creatively design and execute these strategic marketing consulting and market research engagements to deliver insight, experience, and high reliability marketing research results.
Promise testing research is a form of concept testing. In promise concept testing we focus on values and benefits rather than features, or specific copy points, or price points. We focus on how and to whom the various promise appeal options resonate. ...Read more about Promise Testing and Concept Development services.