for better decisions.
Claim brand positions
space description ... category creation ... discovery
satisfaction ... uncover hot buttons
price sensitivity ... attribute utility
appeal ... competitive position ... targets
impact ... reach ... discovery
relevant markets ... segments ... targets
brand assessments ... find opportunities
clear ... accurate ... relevant
online ... in-person ... phone ... hybrid
online forums ... groups ... dyads
B2B decision insights.
Engaging hard-to-reach B2B customers with Kinetic Conversations & surveys.
Delivering hard-hitting guidance and recommendations.
While most brand equity research studies are viewed as quantitative marketing research tasks, we may recommend qualitative research -- such as focus groups or online forums -- if appropriate.
We work well supporting your goals!" For new product development market research, we match each stage of your new product development cycle with the right research method.
We use many quantitative measures: ad recall, message and theme impact, associations with the ad message, and perceived differentiation. Methods include quantitative surveys and qualitative groups, dyads, and forums. We cover both consumer and B2B business markets.
Marketing intelligence that's relevant, usable, and valid.
Power Decisions offers comprehensive B2B marketing consulting and research capabilities. We can help you know more about your market, targets, and how prospects and customers think about your brand.
Your judgement counts ...
We start by listening and thinking instead of jumping. With you, we think carefully and creatively about your possible decisions and needed market intelligence. The result? Better decisions.
We've got the experience, tools and know-how.
Design & execution...
We're specialists at research design and execution. We employ best of breed design and resources to implement online surveys, online research communities, focus groups, discussion forums, depth interviews.
Your Goals Drive ...
Your marketing strategy decision agenda drives our recommendations for must-have product and branding research. After clarifying your product or brand decision options, we craft the engagement steps. We recommend the optimum process: primary research, secondary research, and internal client data.
We expertly design and execute high quality marketing research engagements.
I have worked with Tom Brown for several years on a variety of research projects in a variety of industries. I have found Tom's judgment and professionalism to be exceptional. He spends the time necessary during the planning stages to make certain that the knowledge gained from the research is meaningful and delivers against the objectives of the project. His attention to post project follow through also provides additional insight to the results from the research.
Power Decisions was great to work with. They came in on short notice and quickly assessed our requirements for brand equity research. Because of their broad experience, and knowledge of our industry and business, they quickly assessed the situation, set up and completed the worldwide research project, and gave us the insights we needed to make an important branding decision and move our business forward.
The Benchmark Customer Study that Power Decisions conducted for ProClarity played a major role in helping us understand how our customers use our products, what their plans were, and how they perceived our services. The results of the study has had been key in developing both our product and services strategy.
Your group has conducted several studies for Alaska Pacific Bank, and later as we became KeyBanks, Pacific. The work helped immensely to identify a course of action as we made acquisitions in Washington and Oregon; not only in the go/no-go decisions, you pointed us to the most profitabletarget customer groups.
I recommend Power Decisions Group to anyone seeking to understand product satisfaction and loyalty. Tom Brown's expertise as lead on our work goes far beyond his survey expertise. They provide more than expected.
I highly recommend Power Decisions Group. They delivered a laser-focused market expansion study.
Their insight allowed us to avoid several missteps in the process and gave us the deep information to accurately assess the market, and gauge our expectations for success.
We will help sharpen your strategy with insight about and discoveries within your market. The marketing information we uncover will enable you to make more profitable and market-share-building decisions.
© Copyright 2017 Power Decisions Group All Rights Reserved.
© Copyright 2019 Power Decisions All Rights Reserved.