marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
July 30, 2010
Power Decisions Group Marketing Research
 

Marketing Intelligence Platform:
Data

Marketing Research Tools

Focus Groups
Quantitative Research
MROC -- Online Communities
Qualitative Research
Depth Interviews
Market Research Panels
Executive Surveys
Photo-ethnography
Data Mining
Marketing Surveys
Online Web Surveys
Motivational Research
Competitive Intelligence
Idea Generation
Site Location Analysis
Demographic Analysis

Strategy Consulting Services

Marketing Strategy Blog
Research Resources

Market Research Applications

Advertising Research
Product Research
Pricing Research
Concept Testing
Promise Testing
Positioning Research
Marketing Due Diligience
Customer Satisfaction
Branding Research
Customer Satisfaction
Brand Equity Research
Market Segmentation
CRM Database Analysis
Ad Copy Testing
Market Opportunity Scan
Market Sizing
Competitive Analysis

We approach data from the front end: We start by listing out "what we know" and "what we don't know" about the problem or opportunity. Then we decide what data must be known to move forward.

We do not rush into conducting studies to produce data without thoroughly clarifying the problem and defining the crucial issues.

Data findings do not equal a decision, it is merely part of the information set available to decision makers.

Data may be needed beforehand, however, to assist in defining an opportunity or understanding a problem in the marketplace.