A sampling of our projects... {rollover/tap image for details}
Power Decisions Group Client List
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IBM - Data Cap
Custom Research Engagement
Customer satisfaction assessment employing online survey tools, data analysis and recommendations
Power Decisions Group Client List
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Progressive Insurance
Naming Process & Research Engagement
As project partner, conducted primary quantitative research to screen top prioroity potential corporate & business division naming options.
Power Decisions Group Client List
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Hewlett Packard Printer Div
Custom Research Engagements
Hewlett Packard Large Print - Barcelona
Consulting Engagement
Hewlett Packard Disc Memory Division ]
Custom Research
Several quantitative and qualitative studies conducted for HP Divisions in US and Europe.
Power Decisions Group Client List
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Teletrac
Corporate Branding & Opportunity Discovery Study
Teletrac manufactures in-vehicile navigation, control, and behavior logging systems. Our several studies measured satisfaction among corporate customers and Teletrac's brand reputation.
Power Decisions Group Client List
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Maverick Capital VC
Acquisition Research Engagement
Employing primary quantitative research, we assessed marketing dynamics of Mavericks name brand target. Multistage survey research and advisiory recommendations made to acquisiton partners.
Power Decisions Group Client List
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iWireless
Advertising Effectiveness Tracking Series
A Five year series of comparable Advertising Tracking Studies showing movement in key brand attribute metrics, as well as reactions to specific video displayed campaigns.
Power Decisions Group Client List
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British Petroleum USA
Public Relations Program Effectiveness
A targeted major metro assessment of the impact of BP's PR initiatives in its headquarters metro area. Primary quantitative awareness and brand image research.
Power Decisions Group Client List
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Francisco Partners
Fast Turn Acquisition Assessment
On a tight turnaround, we conducted a quantitative and qualitative market positioning study of a major professional services firm, our client's acquisition target. Our work aided our VC client in making its final funding decision.
SureGreen Lawn Products
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SureGreen Lawn Products
Market Entry Consulting
We served as marketing strategy and plan execution consultants during company's start up phase.
Power Decisions Group Client List
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NutriSystem Weight Loss
Market Dynamics Study
Our study evaluated the competitive position of this leading weight loss program brand. Findings were used for capital funding decisions.
Power Decisions Group Client List
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Power Decision Group B2B B2C Client
Custom Research Engagement
Marketing Research & strategy consulting engagement.
Power Decisions Group Client List
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Power Decision Group B2B B2C Client
Custom Research Engagement
Marketing Research & strategy consulting engagement.
Power Decisions Group Client List
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Harmon's Supermarkets
Consumer Attitude and Usage Study
In support of Harmon's ad agency, ETC Advertising, this study identified opportunities for market share gains.
Power Decisions Group Client List
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Intellisync (SYNC) Unit / Nokia
UX and Satisfaction Study
Intellisync makes wireless e-mail, synchronization and device management software. Study profiled user experience and satisfaction to identify product roadmap opportunities.
Power Decisions Group Client List
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Bank of the West - Business Banking
Survey of C-Level Decision Makers
This study reached executives of business customers to determine quality of experience, advertising message impact, competitive position vis a vis other business banks, and opportunities for market share gains
Power Decisions Group Client List
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Key Banks - Oregon Acquisition
Comprehensive Market Opportunity Study
Key Banks - Alaska Pacific Acquisition
CEO + Executive Customer Focus Groups
Key Banks - Idaho Bank & Trust Acquisition
Customer Sat Quantitative Study
Power Decisions Group Client List
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FMC Corporation - Chemical Division
Employee Attitude Studies
Qualitative and quantitative research methods used to profile employee attitudes and beliefs. Qual involved face-to-face personal interviews.
Power Decisions Group Client List
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Sure West
Brand Awareness Study
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Power Decisions Group Client List
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Extended Systems Unit / SAP-Sybase
Brand Image and Name Impact Study
A primary quantitative survey to assess the brand name effectiveness, options for new naming, and existing brand positioning and brand image .
Power Decisions Group Client List
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Catholic Health Partners
Healthcare Patient Family Experience
Online Qualitative Forums among family members of patients in the CHP system.
Power Decisions Group Client List
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Albertsons Supermarkets
Company-wide Focus Group Study
A series of focus group sessions were designed and conducted throughout Albertsons's Idaho, California, Utah and Washington Divisions. Study findings fed creative development of ensuing advertising campaigns.
Power Decisions Group Client List
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Weyerhaeuser - Trus Joist
Multiple Branding & Attitude + Usage Studies
We supported the senior executive team - CEO Walt Minnick - with several studies exploring product use, brand preference, product satisfaction, and Weyerhaeuser acquisition & merger issues.
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