Approach:
Your Marketing Decisions Drive Market Research

Decision Pathway

The decisions you face drive your marketing research requirements: branding, pricing, products, or targeting. Before we begin any market research study, we examine with you the four decision stages to uncover the most appropriate way marketing information can help.

Decision Pathway Approach -- Decision Clarification then market research

1. Opportunity Scanning
2. Option Generation
3. Refining Options
4. Decision and Execution

We use these decision-making stages as a pathway for recommending market intelligence, surveys, or focus group studies. Our Decision-Research Matrix guides this process. Also, see our recent StrategyNewsletter article,"Ten critical tips and tools about market research for strategy decisions" .

Our experience has shown that attention your marketing strategy decision-making needs and decision stages produces highly useful market research and marketing intelligence. We let your decisions drive our marketing research design. This saves time, reduces cost, and produces optimum results.