Marketing consulting and marketing research

Marketing Research Applications:
Competitive Analysis

Market Research Applications

Advertising Research

Product Research

Pricing Research

Concept Testing

Promise Testing

Positioning Research

Marketing Due Diligience

Customer Satisfaction

Branding Research

Customer Satisfaction

Brand Equity Research

Market Segmentation

CRM Database Analysis

Ad Copy Testing

Market Opportunity Scan

Market Sizing

Competitive Analysis

Strategy Consulting Services
Case Histories
Industries & Sectors
Blog Highlights
Market Research Tools

Competitive Analysis research may involve primary quantitative market surveys, as well as qualitative research and CI efforts. Knowing competitor positions is critical to uncovering market opportunities and high potential positioning strategies

Our Competitive Analysis studies cover both consumer and B2B business markets.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Services Example:

Customer satisfaction research is a path to building customer loyalty in both consumer and B2B business markets. Our customer satisfaction research survey approach -- with two core components -- is focused on understanding and building customer loyalty.

An actionable and action oriented approach, our customer satisfaction research engagements help build customer loyalty, market share and competitive advantage.

Marketing Research Applications:Competitive Analysis