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Marketing Research Applications:
See also... Market Surveys | Market Segmentation | Positioning Research | Market Sizing Research |
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Competitive Analysis research may involve primary quantitative market surveys, as well as qualitative research and CI efforts. Knowing competitor positions is critical to uncovering market opportunities and high potential positioning strategiesOur Competitive Analysis studies cover both consumer and B2B business markets.Marketing Consulting Services :: OverviewMarketing Strategy ConsultantsAs marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company. Experts in Marketing StrategyAs experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning. Functional Marketing Research ExperienceOur consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms. Industry Consulting and Market Research ExperienceFirst, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement. Here are some examples from industries we've served with management strategy consulting and marketing research...
Contact us to discus your company's advertising research survey requirements, whether qualitative or quantitative. |
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