marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
July 30, 2010
Competitive Intelligence | CI | Competitive Analysis | Market Research | Power Decisions Group, Inc.
Marketing consulting and marketing research

Market Research Tools:
Competitive Intelligence

Marketing Research Tools

Focus Groups
Quantitative Research
MROC -- Online Communities
Qualitative Research
Depth Interviews
Market Research Panels
Executive Surveys
Photo-ethnography
Data Mining
Marketing Surveys
Online Web Surveys
Motivational Research
Competitive Intelligence
Idea Generation
Site Location Analysis
Demographic Analysis

Strategy Consulting Services

Marketing Strategy Blog
Research Resources

Market Research Applications

Advertising Research
Product Research
Pricing Research
Concept Testing
Promise Testing
Positioning Research
Marketing Due Diligience
Customer Satisfaction
Branding Research
Customer Satisfaction
Brand Equity Research
Market Segmentation
CRM Database Analysis
Ad Copy Testing
Market Opportunity Scan
Market Sizing
Competitive Analysis

Competitive intelligence (CI) is a core component of the data leg of the Intelligence Platform. Simply put, CI is any information about competitors that can be legally obtained for purposes of thoroughly understanding their strategies, their resources, strengths and weaknesses.