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See also... Product Research | Advertising Research | Concept Development | Brand Consulting | Brand Naming | ||||||
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Concept testing research evaluates advertising concepts, ad theme concepts and appeals, new product concepts, pricing, brand concepts, brand names, and positioning strategy concepts.In our concept testing approach, we collaborate with you in identifying the product, advertising, or branding concepts consistent with your marketing strategy and your market opportunity. We employ advanced concept testing research measurement and research methods to assess concept marketing strength. We combine both qualitative and quantitative market research methods to get the best read so you can make profitable advertising and product decisions.Staged Concept TestingStaged or sequenced concept testing acknowledges the importance of the iterative creative, research, and concept refinement process involved in concept development. We believe our concept testing research philosophy is what differentiates us from many other market research firms. These principles guide our concept development and testing study designs:
We use these data collection technologies for concept testing research:
Many concept testing engagements are an integral part our Concept Development Consulting assessments and recommendations. | ||||||
Focus Groups | Market Research Panels | Qualitative Research | Photoethnography | Concept Testing | Market Surveys | Online Market Surveys | Motivational Research | Idea Generation | Product Concept Development | BAM Brand Assessment |
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Strategy Newsletter Contact San Francisco office at 415.339.0498 ©Power Decisions Group, Inc. Dec 2008
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