Consulting: See also...Concept Development | Brand Equity Research | Brand Naming
The BAM Brand Assessment process is our proprietary method of internal brand assessment. In a fast paced brand consulting engagement, we guide you through a hard-nosed practical assessment of your brand or brand portfolio. While most everyone thinks of branding as the fun and sizzle of marketing, we take a broad and thorough view: We examine with you the core three levels or components of brand, and the five "great brand" qualities.
Fast PacedThe BAM Brand Assessment process assessment of your brand provides you an initial assessment in our first meeting.
RigorousOur common sense 3 by 5 approach digs deep into all the qualities that make a brand good, or even a great brand. It does this at all the component levels of brand, moving well beyond the pictures, branding campaigns, and logos of branding.
An internal Scoreboard from one or more levels in your companyThe BAM Brand Assessment assessment is an "inside-out" approach. We start first with how your management team rates your branding position, identifying areas of unanimisty or differences. That's one reason we call it a Scoreboard -- everyone can look up and see the score, and where the points are being made, or lost. The Scoreboard can stop at the executive level, or extend to the full organization: executives, managers, sales team,and customer-contact suport staff.
Matching Scoreboard Assessment from the marketplaceThe ratings scores in the Internal BAM Brand Assessment match correlated measurements in our BAM Brand Assessment Marketplace Study.
Call us to discuss how the BAM Brand Assessment can quickly focus your organization to enhance your brand!
Marketing Consulting Services :: Overview
Marketing Strategy Consultants
As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.
Experts in Marketing Strategy
As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.
Functional Marketing Research Experience
Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.
Industry Consulting and Market Research Experience
First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.
Here are some examples from industries we've served with management strategy consulting and marketing research...
We've conducted studies for brokerage firms, savings insitutions, banks, and companies that serve them. Financial services marketing studies include: major market entry studies and consulting for large mega-bank; brand image studies , new product development market research; price-positioning of online, ATM and credit card services, upscale services; site location analyses; and advertising research We understand the financial services marketplace. Our clients include Wells Fargo, Key Banks, Golden West, US Banks, BNP-Bank of the West, Meritor, Alaska Pacific, Northrim, and others.
Wireless & Telcom
As convergence of communications technologies between fixed broadband and mobile wireless telecom communications continues over the next few years, convergence will be a defining crucial issue. Our telecom and wireless communications market research engagements are practical, accurate, and reflective of the particular client needs and the nature of the target market. We implement a wide range of communications B2B and consumer marketing studies — from new product development to market sizing studies.
We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.