Marketing consulting and marketing research

Consulting:
BAM* Brand Assessment

Marketing Consulting Firm

Consulting Services

Brand Assessment

Concept Development

Market Entry Strategy

Positioning Strategy

Brand Development

Decision Mapping

Go-to-Market Plan

Marketing Strategy Coaching

Marketing Strategy-building Tools

Decision Mapping
Intelligence Platform
Decision Pathway
Decision-Research Matrix
Strategy Blog
Information Resources
Research Tools & Applications
Tools & Methods
Research Applications

The BAM Brand Assessment process is our proprietary method of internal brand assessment. In a fast paced brand consulting engagement, we guide you through a hard-nosed practical assessment of your brand or brand portfolio. While most everyone thinks of branding as the fun and sizzle of marketing, we take a broad and thorough view: We examine with you the core three levels or components of brand, and the five "great brand" qualities.

Fast Paced

The BAM Brand Assessment process assessment of your brand provides you an initial assessment in our first meeting.

Rigorous

Our common sense 3 by 5 approach digs deep into all the qualities that make a brand good, or even a great brand. It does this at all the component levels of brand, moving well beyond the pictures, branding campaigns, and logos of branding.

An internal Scoreboard from one or more levels in your company

The BAM Brand Assessment assessment is an "inside-out" approach. We start first with how your management team rates your branding position, identifying areas of unanimisty or differences. That's one reason we call it a Scoreboard -- everyone can look up and see the score, and where the points are being made, or lost. The Scoreboard can stop at the executive level, or extend to the full organization: executives, managers, sales team,and customer-contact suport staff.

Matching Scoreboard Assessment from the marketplace

The ratings scores in the Internal BAM Brand Assessment match correlated measurements in our BAM Brand Assessment Marketplace Study.

Call us to discuss how the BAM Brand Assessment can quickly focus your organization to enhance your brand!

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Services Example:

Qualitative Research: Time-Extended Interviews keep Pace with Real-World.

Time-extended qualitative interviews provide repeated contacts with respondents over several days. The benefit is that they allow for respondents to replicate the real world consideration environment as they review product concepts, advertising copy appeals, brand positioning presentations or other marketing stimuli.

This innovative research method delivers to decision makers and market researchers research information that keeps pace with consumer and B2B buyers' "research accessibility lifestyle," in that it replicates the time they take to think about product and brands. This marketing research tool yields a qualitative research process usually far more robust, insightful, and productive than earlier-generation methods. This is a leading market research tool for concept testing

...Read more about Time-Extended Depth Interviews as a qualitative research method.

Consulting: BAM* Brand Assessment