As a component or stand alone strategy consulting engagement, we initiate or refresh your Marketing SWOT Analysis examining apparent Strengths, Weaknesses, Opportunities, and Threats. This is a preliminary step to describe the landscape unique to your business unit. We often combine the Marketing SWOT Analysis with our Decision Mapping process which generates optimum decisions and choices based on existing ideas and drivers unique to your business unit.
As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.
As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.
Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.
First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.
Our healthcare marketing strategy and market research practice includes market research studies for hospitals and healthcare management companies. We've conducted patient satisfaction quantitative studies, hospital and medical center image studies, advertising research and services delivery research. Healthcare marketing research requires a special sensitivity when talking to consumers especially in qualitative studies where life issues often reach deep to the core of emotions of patients and family.
We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.
Technology marketing research uses core marketing research principles, yet there are important issues when reaching technology customers -- whether hardware or software. Our technology market research work has explored such markets as deskjet printer pricing, digital signal processor market sizing, launch of ASIC based technology startup product line, and others. We've assessed PC server branding, market demand and competitive positioning, and corporate image. For computer sellers, we've conducted data mining and modeling to identfy and target the best prospects for direct marketing online and mail campaigns. We understand the often complicated set of purchase and preference drivers at play in technology markets. In technolgy marketing, the value proposition in this market of B2B technical and management purchase decision-makers customers is a moving target, both for companies, component suppliers, and their new products. Market segmentation tools can meaningfully identify the need structure of differing market sectors.
We've served such clients as Intel, Hewlett Packard, National Semiconductor, Extended Systems, Micron and others.