marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
positioning research, advertising research, marketing research, marketing strategy
→ Marketing SWOT Analysis by Marketing Strategy Consulting Pros ←

Marketing SWOT analysis involves the analytical and creative process of surfacing and specifying the range of crucial issues – problems and opportunities – unique to a company. This is a first step in the Market Landscape Research process.

As a component or stand alone strategy consulting engagement, we initiate or refresh your Marketing SWOT Analysis examining apparent Strengths, Weaknesses, Opportunities, and Threats. This is a preliminary step to describe the landscape unique to your business unit. We often combine the Marketing SWOT Analysis with our Decision Mapping process which generates optimum decisions and choices based on existing ideas and drivers unique to your business unit.

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

Financial

We've conducted studies for brokerage firms, savings insitutions, banks, and companies that serve them. Financial services marketing studies include: major market entry studies and consulting for large mega-bank; brand image studies , new product development market research; price-positioning of online, ATM and credit card services, upscale services; site location analyses; and advertising research We understand the financial services marketplace. Our clients include Wells Fargo, Key Banks, Golden West, US Banks, BNP-Bank of the West, Meritor, Alaska Pacific, Northrim, and others.

Consumer Products

Our consumer products experience includes advertising research, new product concept development and testing, new product research and concept ideation for packaged goods companies such as Ore-Ida Foods, Heinz Foods, Simplot Foods, Chiquita Brands, Proctor & Gamble, and others. Our CPG assignments are customized to meet the specific decision faced.

Power Decisions Blog