marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants

Marketing research agencies, advertising research agencies, product research agencies, Marketing research agency, advertising research agency, product research agency

→ Brand Strategy Consulting ←

Marketing consulting and marketing research

Consulting:
Brand Strategy

→ Marketing Consulting Firm ←

Consulting Services

Marketing SWOT Analysis

Decision Mapping

Brand Assessment

Concept Development

Market Entry Strategy

Positioning Strategy

Brand Development

Marketing Strategy-building Tools

Decision Mapping
Intelligence Platform
Decision Pathway
Decision-Research Matrix
Strategy Blog
Information Resources
Research Tools & Applications
Tools & Methods
Research Applications

We build brand strategy by listening, understanding your company drivers, and using on-target brand assessments supported by branding research. We use state of the art exploratory branding research and our long term consulting experience for development, tuning, or re-branding your corporate identity or product brand. In today's world of competitive brand equity battles a brand name architecture strategy, compelling brand identity and a consistent brand promise that connects with your market are mandatory for successful execution of your positioning strategy.

We first assess your market positioning strategy. Either Positioning Research or Creative Branding Research starts a branding consulting engagement.

Marketing Research and Creative Branding Research Approach to Brand Strategy Development

Brand strategy that makes a positioning impact is much more than a brand name. It's more than state-of-the-art product development, selecting marketing research firms or advertising agencies. The starting block is a solid brand assessment based on branding research that incude a brand equity profile, then positioning research to find the optimum brand opportunities for your company.

A successful brand strategy recipe must first start with an insightful and competitive positioning strategy. Positioning strategy must come first! In our view, we must start with a hard-nosed, realistic and creative approach to finding your positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention?

Our blended approach of strategic positioning research, branding research, decision clarification, and creative strategic thinking leads the way.

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

→	Industrial Market Surveys We design and implement for clients are practical, accurate, and carefully tailored to client needs and the targeted BtoB market. We've conducted industrial B2B marketing surveys for manufacturing firms engaged in chemicals, heavy equipment, technology products, procesing equipment, computer systems, agriculture equipment and many ofthers. Well honed and useful industrial B2B market research, as in consumer research, requires decision-clarification up front, tight goal definition, rigorous research design, and meticulous research data collection.
→	Software Market Research & Consulting We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.
→	Business-to-Business: B2B B2B marketing studies are focused, practical research efforts to enhance the fast-paced decision-making requirements of the B2B marketing environment. Industrial and B2B manufacturing and wholesale marketing research studies are designed to be practical, accurate, and reflective of the particular client needs and the nature of the targeted market. We've conducted scores of industrial B2B studies for manufacturing firms engaged in sales of chemicals, heavy equipment, technology products, software systems, plant procesing equipment, computer systems, farm equipment and implements. Industrial B2B market research, as in consumer research, requires decision-clarification up front, tight goal definition, rigorous research design, and meticulous field research data collection.

Consulting: Brand Strategy