Consulting:
Brand Strategy

We build brand strategy by listening, understanding your company drivers, and using on-target brand assessments supported by branding research. We use state of the art exploratory branding research and our long term consulting experience for development, tuning, or re-branding your corporate identity or product brand. In today's world of competitive brand equity battles a brand name architecture strategy, compelling brand identity and a consistent brand promise that connects with your market are mandatory for successful execution of your positioning strategy.

Marketing Research and Creative Branding Research Approach to Brand Strategy Development

Brand strategy that makes a positioning impact is much more than a brand name. It's more than state-of-the-art product development, selecting marketing research firms or advertising agencies. The starting block is a solid brand assessment based on branding research that incude a brand equity profile, then positioning research to find the optimum brand opportunities for your company.

Our blended approach of strategic positioning research, branding research, decision clarification, and creative strategic thinking leads the way.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.