Software marketing research firms
Marketing Research Tools | Applications | Consulting | Industries  
Dec 03, 2008 Contact: 415.339.0498
Go-to-Market Plan | Consulting Services | Marketing Strategy | Power Decisions Group | San Francisco Branding, New Product Positioning & Marketing Strategy Consultants | Serving companies, agencies, and firms

Consulting:
Go-to-Market Plan

Consulting Services

Market Research Applications

Marketing Strategy-building Tools

Research Tools & Applications

Go-to-Market Plans move decisions and strategy into action. We play the role in facilitating and accelerating execution by working with your internal team and resources in a practical yet information-based manner. We hold the strategic intention to ensure that execution matches the intended strategy. As needed, we build in tracking metrics to measure market success.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Our industry experience, however, stretches across many service and product areas. These include:

Industries Served


Applications


Branding Research  |  Ad Testing Research  |Brand Equity Research  |  Product Research  |  Positioning |  Customer Satisfaction Research  |  Strategy Consulting  |  Brand Development |  Segmentation  |  Pricing ResearchAdvertising Research Markeiting Research Daily Blog
Tools & Techniques
Focus Groups |  Market Research Panels |  Qualitative Research |  Photoethnography | 
Concept Testing  |  Market Surveys |  Online Market Surveys |  Motivational Research  | 
Idea Generation |  Product Concept Development |  BAM Brand Assessment

Site Map |  FAQ |  Market Research Resources |  Industries |  Readings |  Strategy Newsletter
email marketing-research-consultants@powerdecisions.com
Contact San Francisco office at 415.339.0498
©Power Decisions Group, Inc. Dec 2008
 | Print this page. | 

x