marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
July 30, 2010
Marketing Concept Development | Product Concept Development & Testing | Positioning Concepts | Advertising Themes | Consultants | Branding, Products, Pricing
Marketing consulting and marketing research

Consulting:
Product and Concept Idea Generation

Marketing Consulting Firm

Consulting Services

Brand Assessment
Concept Development
Market Entry Strategy
Positioning Strategy
Brand Development
Decision Mapping
Go-to-Market Plan
Marketing Strategy Coaching

Marketing Strategy-building Tools

Decision Mapping
Intelligence Platform
Decision Pathway
Decision-Research Matrix
Strategy Blog
Information Resources
Research Tools & Applications
Tools & Methods
Research Applications

We lead ideation, or idea generation, engagements for clients most often in Creative Branding Research or other market research assignments. Brainstorming, or idea generation, we view as a critical process in branding or new product development that needs to be planned and creatively managed.

Idea generation can often be a neglected component of new product development efforts. Large enterprises invest heavily in R&D, yet the emphasis always seems to be pure research and process development that is confined to engineers. Ideation for marketing strategy building must come outside the walls of the lab and permeate the enterprise.

Successful idea generation is part of the hunt for the vastly superior undiscovered idea, and it is a secret ingredient in the opportunity scanning process. We systematically mine scores of innovative ideas that lie within our experience, intelligence and natural creative abilities. In working with clients, we follow a set of fundamental principles that are key to generating a number of ideas in the opportunity scanning process.

We use specific idea generation tools and techniques that help uncover opportunities. At Power Decisions Group, we use a broad range of aids: computer ideation software, personal interviews, group process, written exercises, and content analysis. Key to our idea generation approach ...

  • Capture a vision of the marketplace from different angles.
  • Create environments to collaborate, ideate, and problem solve directly with customers and prospects
  • Work with language to elaborate, clarify and reframe problems, customer needs, and opportunities.
  • See the problem from many different perspectives... customers, production workers, customer service workers, complainers.
  • Think very big...without constraints.
  • Use data from many sources, look for relationships.

See more tips and insight as to our approach to idea generation at our FAQ on idea generation.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Services Example:

Qualitative Research: Time-Extended Interviews keep Pace with Real-World.

Time-extended qualitative interviews provide repeated contacts with respondents over several days. The benefit is that they allow for respondents to replicate the real world consideration environment as they review product concepts, advertising copy appeals, brand positioning presentations or other marketing stimuli.

This innovative research method delivers to decision makers and market researchers research information that keeps pace with consumer and B2B buyers' "research accessibility lifestyle," in that it replicates the time they take to think about product and brands. This marketing research tool yields a qualitative research process usually far more robust, insightful, and productive than earlier-generation methods. This is a leading market research tool for concept testing

...Read more about Time-Extended Depth Interviews as a qualitative research method.