marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
positioning research, advertising research, marketing research, marketing strategy
→ Idea Generation for Brand, and Product Concept Development ←
Marketing consulting and marketing research

Consulting:
Product Concept, Brand, and Advertising Theme Concept Idea Generation

→ Marketing Consulting Firm ←

Consulting Services

Marketing Strategy-building Tools

Decision Mapping
Intelligence Platform
Decision Pathway
Decision-Research Matrix
Power Decisions Blog
Information Resources

Research Tools & Applications
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Research Applications

Idea generation – or " brainstorming " feeds new products concept, creative advertising theme, and brand concept development.

Purposeful, rather than ad hoc, concept idea generation can often be a neglected component of new product , ad , and brand concept development efforts. Large enterprises invest heavily in R&D, yet the emphasis always seems to be pure research and process development that is confined to engineers. Concept ideation for marketing strategy building must permeate the enterprise. Our marketing strategy consulting helps make this happen.

Successful idea generation is part of the hunt for the vastly superior undiscovered idea, and it is a secret ingredient in the opportunity scanning process. We systematically mine scores of innovative ideas that lie within our experience, intelligence and natural creative abilities. In working with clients, we follow a set of fundamental principles that are key to generating a number of ideas in the opportunity scanning process.

We use specific idea generation tools and techniques that help uncover opportunities. At Power Decisions Group, we use a broad range of aids: computer ideation software, personal interviews, group process, written exercises, and content analysis. Key to our idea generation approach ...

  • Capture a vision of the marketplace from different angles.
  • Create environments to collaborate, ideate, and problem solve directly with customers and prospects
  • Work with language to elaborate, clarify and reframe problems, customer needs, and opportunities.
  • See the problem from many different perspectives... customers, production workers, customer service workers, complainers.
  • Think very big...without constraints.
  • Use data from many sources, look for relationships.

See more tips and insight as to our approach to idea generation at our FAQ on idea generation.

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

Healthcare

Our healthcare marketing strategy and market research practice includes market research studies for hospitals and healthcare management companies. We've conducted patient satisfaction quantitative studies, hospital and medical center image studies, advertising research and services delivery research. Healthcare marketing research requires a special sensitivity when talking to consumers especially in qualitative studies where life issues often reach deep to the core of emotions of patients and family.

Consumer Products

Our consumer products experience includes advertising research, new product concept development and testing, new product research and concept ideation for packaged goods companies such as Ore-Ida Foods, Heinz Foods, Simplot Foods, Chiquita Brands, Proctor & Gamble, and others. Our CPG assignments are customized to meet the specific decision faced.