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Defining positioning strategy starts with a hard-nosed, realistic and creative approach to finding positioning and brand equity opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention? What highly differentiating creative appeals are available for dominance?

Positioning Strategy
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Positioning Strategy
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Comments about the Power Decisions Approach to Brand Development

Branding is much more than naming brands, product lines, or business units. It's more than state-of-the-art product development. It's more than selecting marketing research firms and suppliers, branding services, and advertising agencies. Or deploying top branding research. All these are vital, yet the starting block is elsewhere.

A successful branding strategy recipe must first start with an insightful and competitive positioning strategy. Positioning strategy must come first! In our view, we must start with a hard-nosed, realistic and creative approach to finding your positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention?

Our blended approach of strategic positioning research, decision clarification, and creative strategic thinking leads the way.