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Product Concept Testing
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Consulting ServicesMarket Research ApplicationsMarketing Strategy-building ToolsResearch Tools & Applications | Defining positioning strategy starts with a hard-nosed, realistic and creative approach to finding positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention? What highly differentiating creative appeals are available for dominance?
Comments about the Power Decisions Approach to Brand DevelopmentBranding is much more than naming company names! Or naming product lines. It's more than state-of-the-art product development, It's more than selecting marketing research firms and suppliers, branding services, and advertising agencies. Or deploying top branding research. All these are vital, yet the starting block is elsewhere.A successful branding strategy recipe must first start with an insightful and competitive positioning strategy. Positioning strategy must come first! In our view, we must start with a hard-nosed, realistic and creative approach to finding your positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention?Our blended approach of strategic positioning research, decision clarification, and creative strategic thinking leads the way. Marketing Consulting Services Summary OverviewMarketing Strategy ConsultantsAs marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.Experts in Marketing StrategyAs experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.Functional ExperienceOur consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.Industry Consulting and Market Research ExperienceFirst, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.Our industry experience, however, stretches across many service and product areas. These include:
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Strategy Newsletter Contact San Francisco office at 415.339.0498 ©Power Decisions Group, Inc. Aug 2008
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