|Approach: Making Marketing Strategy Decisions|
Research & Analysis Tools
Reading List: Decision-Making
Decision-making--selecting from the refined decision options--usually moves quickly because of the full development of options, strategic intelligence gathered, and creative and analytical thinking done along the way in prior steps.
Crucial Issues Work as Decision FiltersAlong the way, evaluation is underway. As the Decision Pathway is begun, we've worked to build a set of crucial decision filters, or "crucial issues". At each stage in the Decision Pathway--from uncovering opportunities, to refining options--these decision filters are directing creative thinking and affecting judgement.
ExecutionThe execution of the strategy is not a separate event, but rather part of the strategy itself. Execution and operations are as important as the strategy itself. We often continue our work with clients through the first phases of strategy implementation.
Marketing Strategy Consulting Engagements
Power Decisions Group begins a marketing strategy consulting engagement with its fast-track Decision Mapping process which quickly finds opportunities, options, and decision points.
To link marketing research tools to this decision stage, go to
Marketing Consulting Services :: Overview
Marketing Strategy Consultants
As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.
Experts in Marketing Strategy
As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.
Functional Marketing Research Experience
Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.
Industry Consulting and Market Research Experience
First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.
Here are some examples from industries we've served with management strategy consulting and marketing research...