Decision Pathway

Decision-Research Matrix
Research & Analysis Tools
Slide Presentations
Reading List: Decision-Making

Decision-making--selecting from the refined decision options--usually moves quickly because of the full development of options, strategic intelligence gathered, and creative and analytical thinking done along the way in prior steps.

Crucial Issues Work as Decision Filters

Along the way, evaluation is underway. As the Decision Pathway is begun, we've worked to build a set of crucial decision filters, or "crucial issues". At each stage in the Decision Pathway--from uncovering opportunities, to refining options--these decision filters are directing creative thinking and affecting judgement.

Execution

The execution of the strategy is not a separate event, but rather part of the strategy itself. Execution and operations are as important as the strategy itself. We often continue our work with clients through the first phases of strategy implementation.

Marketing Strategy Consulting Engagements

Power Decisions Group begins a marketing strategy consulting engagement with its fast-track Decision Mapping process which quickly finds opportunities, options, and decision points.

To link marketing research tools to this decision stage, go to
Decision-Research Matrix.

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

→	Venture Capital Due Diligence Marketing Research Venture capital investment firms require fast turn, robust analysis of market opportunities.We deliver 'real world' marketing research data on how your investment target fares in the marketplace. We assess customer satisfaction, brand position, and marketplace performance in the eyes of their industry and customers. We tailor each marketing research study for venture capital firms such that our focus is on the decision parameters most important to the VC partners evaluating the venture investment. Some studies are conducted using depth interviews of industry players; others by phone or online market research among customers or prospects of the target company. Whatever the tools and techniques, we work closely with the VC partner or project director to ensure that we uncover the essence of the target's marketing positioning and effectiveness. This permits the Venture Capital firm, our client, to have the best possible information for the venture decision. For implementation, we understand that "time is of the essence" in evaluating most deals. Thus, we work 24/7 on VC projects to deliver quality data quickly. For fast turn studies we can deliver top line analysis in 10 days or less. Power Decisions Group is especially well qualified to work with VC firms. We've been there. Our principals have been CEO's, and board members of technology spin-offs and start-ups. We bring this experience to the table as we assess and interpret our primary marketing research data.
→	Software Market Research & Consulting We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.
→	Software Market Research & Consulting We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.