Decision Pathway

Decision-Research Matrix
Research & Analysis Tools
Slide Presentations
Reading List: Decision-Making

Decision-making--selecting from the refined decision options--usually moves quickly because of the full development of options, strategic intelligence gathered, and creative and analytical thinking done along the way in prior steps.

Crucial Issues Work as Decision Filters

Along the way, evaluation is underway. As the Decision Pathway is begun, we've worked to build a set of crucial decision filters, or "crucial issues". At each stage in the Decision Pathway--from uncovering opportunities, to refining options--these decision filters are directing creative thinking and affecting judgement.

Execution

The execution of the strategy is not a separate event, but rather part of the strategy itself. Execution and operations are as important as the strategy itself. We often continue our work with clients through the first phases of strategy implementation.

Marketing Strategy Consulting Engagements

Power Decisions Group begins a marketing strategy consulting engagement with its fast-track Decision Mapping process which quickly finds opportunities, options, and decision points.

To link marketing research tools to this decision stage, go to
Decision-Research Matrix.

Marketing Consulting Services :: Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.