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→ Marketing Strategy Consultants :: Refining Marketing Decision Options ←
Refinement of options uses marketing research and analysis -- internal and external-- to give specificity and clarity to the decision choices.

At this point our goal is to reduce the number of decision options so that we have 2 to 4 solid options. Refinement calls for hard looks at execution and implementation choices. Additional marketing research and analysis may be needed. The end result is a set of solid options to enhance competitive advantage -- any of which would work to achieve the objectives.

To link marketing research tools to this decision stage, go to
Decision-Research Matrix.

Power Decisions Blog