Marketing Intelligence Platform:
|We approach data from the front end: We start by listing out "what we know" and "what we don't know" about the problem or opportunity. Then we decide what data must be known to move forward.
We do not rush into conducting studies to produce data without thoroughly clarifying the problem and defining the crucial issues.
Data findings do not equal a decision, it is merely part of the information set available to decision makers.
Data may be needed beforehand, however, to assist in defining an opportunity or understanding a problem in the marketplace.