Demographic Research : we offer site location analysis and site recommendations, trading area analysis, and multiple location strategy recommendations.
We look at demographic analysis as one dimension in your decision spectrum. Here's our approach:
- Decision Mapping: Here we consult with your management team to clarify the decision options in the full marketing mix.
- Identify Internal Demographic Assumptions & Criteria
- Define Consumer/User Demographic Profile: Here we profile the demographic and lifestyle attributes of active consumers
- GIS Analysis: Using the premier GIS and demographic databases, we define the trading areas.
Demographic Research Applications
- Site Location Studies
- Targeting Strategy
- Trading area research site demographics,
- Site demographics
- Market Surveys Design
Benefits of Demographic Analysis Support for Your Decision Making
- Analyze areas to identify the most attractive markets for expansion or consolidation.
- Save time and maximize profits with the most accurate, reliable marketing demographics.
Complete Demographic Resources:
Recently Available Demographic Updates
-
Pop-Facts: Census Demographic Overview (2008) and (2009)
-
Pop-Facts: Demographic Quick Facts Report (2008) and (2009)
-
Pop-Facts: Household Quick Facts Report (2008) and (2009)
-
Pop-Facts: Population Quick Facts Report (2008) and (2009)
-
Pop-Facts: Demographic Snapshot Report (2008) and (2009)
-
Population by Age by Race by Sex Report (2008) and (2009)
-
Executive Summary Report (2008) and (2009)
-
Population Current-Year Map (2007) and (2008)
-
Population Current-Year Dot Density Map (2007) and (2008)
-
Household Current-Year Map (2007) and (2008)
-
Household Current-Year Dot Density Map (2007) and (2008)
-
Median Household Income Map (2007) and (2008)
-
Population Growth 2000 – Current-Year Map (2007) and (2008)
-
RMP Opportunity Gap – Retail Stores Report (2007) and (2008)
Contact Power Decisions Group to discuss your demographic analysis and site location analysis requirements.
