
Marketing Research Tools \| Applications \| Consulting \| Industries
Aug 20, 2008			Contact: 415.339.0498

Branding, New Product Positioning & Marketing Strategy Consultants | Serving companies, agencies, and firms

Client Engagements

Assess Opportunities
Generate Ideas
Conduct Studies
Create Options
Help Implement

Market research assignments are usually organized in short term, fast-results modules.

We begin most client engagements with Decision Mapping, an important first step to clarify management decisions, set priorities and timetables, review opportunities, and inventory current strategic options.
Assignments are usually organized in short term, fast-results modules. Typically projects run from 60 to 180 days.
We keep paperwork to a minimum using a straight-forward engagement letter which specifies our working relationship, work products, timetables, and fees. Usually projects are structured on a project fee basis.
We report results or findings only to the client executive initiating the assignment, or to others as he or she may direct.
All work is client proprietary. Any resulting copyrights or patents resulting from our efforts are fully assigned to our client.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Our industry experience, however, stretches across many service and product areas. These include:

Industries Served

Consumer Products

Consumer Durables

Financial Services

Healthcare

Travel & Consumer Services

Public Utilities & Energy

Retail

Software

Industrial Manufacturing

Telecommunications

Technology

Venture Capital Firms

Applications

Advertising Research

Customer Satisfaction Research

Market Segmentation
Market Sizing

Competitive Analysis

Product Research

Pricing Research

Marketing Due Diligience

Concept Testing

Positioning

Branding Research

Brand Equity Research

To discuss an engagement contact:

Tom Brown
Senior Consultant
Power Decisions Group, Inc.
San Francisco Bay Area Office 415.339.0498 Email: Tom@powerdecisions.com