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Questions & Answers about Marketing Research Tools

FAQ Table of Contents
Question
Question
Focus group study or a survey? What method is best? What pricing research methods are best?
How can idea generation best be used to generate and harvest fresh concepts for products and branding? ... How can conjoint analysis help with both pricing research and branding positioning?
Where does ethnography and photo ethnography fit in market research? How is Decision Mapping used in market research design?
What market research tools are most useful for new product development? When can an online survey be used? Is it valid for market research? What are the advantages and disadvantages?
Which type of marketing research company should I use? What are the various methods of qualitative and quantitative market research? Which is best?
Please contact us with your questions about the methods, use, and application of marketing research to strategy and marketing decisions.

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Tools & Techniques
focus groups |  market research panels |  executive surveys |  qualitative methods |  ethnography |  data mining
market surveys |  online surveys |  motivational research |  competitive intelligence |  idea generation
Situations, Applications & Uses
branding  |  pricing  |  product research |  customer satisfaction  |  web site evaluation  |  market segmentation
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