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Marketing Intelligence Platform: |
Marketing Research Tools
Focus Groups
| We lead ideation, or idea generation, engagements for clients most often in Creative Branding Research or other market research assignments. Brain storming, or idea generation, we view as a critical process in branding or new product development that needs to be planned and creatively managed.Idea generation can often be a neglected component of new product development efforts. Large enterprises invest heavily in R&D, yet the emphasis always seems to be pure research and process development that is confined to engineers. Ideation for marketing strategy building must come outside the walls of the lab and permeate the enterprise.Successful idea generation is part of the hunt for the vastly superior undiscovered idea, and it is a secret ingredient in the opportunity scanning process. We systematically mine scores of innovative ideas that lie within our experience, intelligence and natural creative abilities. In working with clients, we follow a set of fundamental principles that are key to generating a number of ideas in the opportunity scanning process. We use specific idea generation tools and techniques that help uncover opportunities. At Power Decisions Group, we use a broad range of aids: computer ideation software, personal interviews, group process, written exercises, and content analysis. . See specifics to our approach to idea generation at our FAQ on idea generation methods and approach. |
