July 03, 2009
Health Care Market Research
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Industries Served
Health Care - Medical Management Firms - Medical Centers - Hospitals - Insurance

Industry Experience
see also ...Market Research Tools
Consumer Products
Consumer Durables
Financial Services
Healthcare
Travel & Consumer Services
Public Utilities & Energy
Retail
Software
Industrial Manufacturing
Telecommunications
Technology
Venture Capital Firms
For quick reference...
Industry SIC Code List

Our health care marketing strategy and market research practice includes market research studies for hospitals and health care management companies. We've conducted patient satisfaction quantitative studies, hospital and medical center image studies, advertising research and services delivery research. Health care marketing research requires a special sensitivity when talking to consumers especially in qualitative studies where life issues often reach deep to the core of emotions of patients and family.

Health Care Market Research

We focus our health care market research practice on how health care institutions relate to their customers - patients, institutions, insureds.

Functional Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. We also have worked for emerging companies, venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement. Here are the types of marketing studies we've conducted ...:
Advertising Research
Customer Satisfaction Research
Market Segmentation
Market Sizing
Competitive Analysis
Product Research
Pricing Research
Marketing Due Diligience
Concept Testing
Positioning
Branding Research
Brand Equity Research