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★ Marketing Research for Industrial & Manufacturing Firms & Companies | Marketing Studies★
Marketing consulting and marketing research

Industries Served
Industrial Manufacturing B2B

Industry Experience
For reference
Industry SIC Code List

We design and implement for clients are practical, accurate, and carefully tailored to client needs and the targeted BtoB market. We've conducted industrial B2B marketing surveys for manufacturing firms engaged in chemicals, heavy equipment, technology products, procesing equipment, computer systems, agriculture equipment and many ofthers. Well honed and useful industrial B2B market research, as in consumer research, requires decision-clarification up front, tight goal definition, rigorous research design, and meticulous research data collection.

Industrial Manufacturing Market Research

Industrial manufacturing markets appear slow moving, yet the value proposition for their B2B industrial products customers is often a moving target, both for companies, component suppliers, and their new products. Market segmentation tools can meaningfully identify the need structure of differing market sectors. Technology market research often requires the researcher to be both knowledgeable in the language and concepts of technical issues, while bring a fresh approach to technology marketing issues. Depending on the marketing decisions and issues, we often design industrial market research studies using hybrid designs, incorporating market survey method of both qualitative and quantitative genres. When assessing new products opportunities, primary and secondary research can be driven by what we call 'next bench' innovation -- the concepts and market knowledge of technology workers on the firing line. Competitive intelligence techniques may also be required.

Functional Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. We also have worked for emerging companies, venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are the types of marketing studies we've conducted ...