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→ Financial Services Market Research ← Marketing consulting and marketing research

Industries Served
Financial Services -- Banking - Brokerage - Insurance

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Industry SIC Code List

Financial Services

We've conducted studies for brokerage firms, savings insitutions, banks, and companies that serve them. Financial services marketing studies include: major market entry studies and consulting for large mega-bank; brand image studies , new product development market research; price-positioning of online, ATM and credit card services, upscale services; site location analyses; and advertising research We understand the financial services marketplace. Our clients include Wells Fargo, Key Banks, Golden West, US Banks, BNP-Bank of the West, Meritor, Alaska Pacific, Northrim, and others.

Functional Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. We also have worked for emerging companies, venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement. Here are the types of financial services marketing studies we've conducted ...:
Advertising Research
Customer Satisfaction Research
Market Segmentation
Market Sizing
Competitive Analysis
Product Research
Pricing Research
Marketing Due Diligience
Concept Testing
Promise Testing
Positioning
Branding Research
Brand Equity Research