marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
positioning research, advertising research, marketing research, marketing strategy
★ Public Utilities Market Research | Telecom - Natural Gas - Electric Power - Water | Corporate Reputation | Public Opinion | Pricing | Advertising research★
Marketing consulting and marketing research

Industries Served
Public Utilities - Power - Natural Gas - Water

marketing strategy consultants
Marketing research software marketing research
Industry Experience
For reference
Industry SIC Code List

Public utilities face constant pressure from the public and governing authorities alike. Our practice from public utilities covers corporate identity and 'brand image', customer attitude and preference studies, public opinion on impact issues, price level and structure sensitivity, demand estimation based on usage intentions. We have help public utility clients with community relations issues, legal evidence, and advertising research.

Public Utilities Market Research

Public utilities market research applies our solid portfolio of market research tools and analysis. When reaching rate payers and the public many issues are at play whether customers of electric power, water, or natural gas or communcations. Consumer benefits are seen differently than for other services in a buyer-seller relationship that is often seen as adversarial. To reach and understand public utility customers, we often apply hybrid market research methods to reach study respondents in the target audience to measure brand preference, customer satisfaction, opportunities for new products and services, and identify market segmention structure. Aligned with the mass services market are important sub-markets.

Functional Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. We also have worked for emerging companies, venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are the types of marketing studies we've conducted ...