Industry Experience
see also ...Market Research Tools
For quick reference...
Industry SIC Code List
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Technology marketing research
Technology marketing research, of course, uses core marketing research principles, yet there are important issues when reaching technology customers -- whether hardware or software. Our technology market research work has explored such markets as deskjet printer pricing, digital signal processor market sizing, launch of ASIC based technology startup product line, and others. We've assessed PC server branding, market demand and competitive positioning, and corporate image. For computer sellers, we've conducted data mining and modeling to identfy and target the best prospects for direct marketing online and mail campaigns. We understand the often complicated set of purchase and preference drivers at play in technology markets. In technolgy marketing, the value proposition in this market of B2B technical and management purchase decision-makers customers is a moving target, both for companies, component suppliers, and their new products. Market segmentation tools can meaningfully identify the need structure of differing market sectors.
Technology Market Research
In technolgy marketing, the value proposition for their B2B technical and management customers is a moving target, both for companies, component suppliers, and their new products. Market segmentation tools can meaningfully identify the need structure of differing market sectors. Technology market research often requires the researcher to be both knowledgeable in the language and concepts of technical issues, while bring a fresh approach to technology marketing issues. Depending on the marketing decisions and issues, we often design technology market research studies using hybrid designs, incorporating market survey method of both qualitative and quantitative genres. When assessing new products opportunities, primary and secondary research can be driven by what we call 'next bench' innovation -- the concepts and market knowledge of technology workers on the firing line. Competitive intelligence techniques may also be required.
Functional Experience Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. We also have worked for emerging companies, venture funds, and venture capital firms.
Industry Consulting and Market Research Experience Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.
Here are the types of marketing studies we've conducted ...
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