Industries Served
Telecom Communications

As convergence of communications technologies between fixed broadband and mobile wireless telecom communications continues over the next few years, convergence will be a defining crucial issue. It is our view that through the year 2008, wireless connectivity, media content as well as IEEE technical standards will drive broadband and serve to define the market boundaries. Our telecom and wireless communications market research engagements are practical, accurate, and reflective of the particular client needs and the nature of the targeted market. We can implement a wide range of communications B2B and consumer market research studies.

Industrial Manufacturing Market Research

• multiple access concepts including IPv6, high-speed broadband (xDSL, T1, T3, etc.),
• cellular 2.5G (EDGE & URTS) & 3G,
• evolving wireless local area networks (WLAN), and
• metropolitan area networks (MAN).

As wireless handsets embody greater scope regard to connectivity, and greater articulation from cellular to 802.xx to Blue Tooth, we see the backbone infrastructure being called upon to handle switching and data packet management far beyond the capacities of the current installed base of broadband hardware. With the advent of streaming audio and video mediums, including personal video transmissions and entertainment images and sound, it is our view that the established telecommunications industry will undergo a significant evolution as it expands capacities from digital data transfers to rich media data management. Videoconferencing will place greater demands on broadband. As we see it, videoconferencing at the large corporation, small company, and SOHO levels will include the marriage of home and personal communicating devices.

Communications markets are often a moving target, both for companies, component suppliers, and their new products. Market segmentation tools can meaningfully identify the need structure of differing market sectors. Communications technology market research often requires the researcher to be both knowledgeable in the language and concepts of technical issues, while bring a fresh approach to technology marketing issues. Depending on the marketing decisions and issues, we often design communications research studies using hybrid designs, incorporating market survey method of both qualitative and quantitative genres. When assessing new products opportunities, primary and secondary research can be driven by what we call 'next bench' innovation -- the concepts and market knowledge of technology workers on the firing line. Competitive intelligence techniques may also be required.

Functional Experience

Industry Consulting and Market Research Experience

Here are the types of marketing studies we've conducted ...