marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
Marketing research agencies, advertising research agencies, product research agencies, Marketing research agency, advertising research agency, product research agency
→ New Products – Branding – Segmentation Market Research — Strategy Consulting – ←

With on-target marketing research, we help firms make decisions: branding, marketing, advertising, segmentation, new products, and pricing decisions. We're consulting and market research pros guiding marketing decision makers with hands-on insight about business and product launches, and building brand share and margins.

Market Survey consulting firms

We creatively design and execute these strategic marketing consulting and market research engagements to deliver insight, experience, and high reliability market research results and experience-based consulting for your brand positioning, new product launches, new market development, pricing structures, and advertising theme development.



Power Decisions Group has conducted scores of marketing and product research studies involving branding, brand positioning, pricing, advertising, pricing, product development, channels, and market segmentation.

Your marketing strategy decision agenda drives our recommendations for must-have product and branding research. After clarifying your product or brand decision options, we craft the next engagement steps using the most appropriate consulting or research design. Our strength is in recommending the optimum marketing intelligence process: primary research, baseline secondary research, and internal client data.

Research →Create→Test→Target→Execute

Your product and brand decision making drive our work....Read more about our approach...

Here are some examples from industries we've served with management strategy consulting and marketing research...


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Venture Capital Due Diligence Marketing Research

Venture capital investment firms require fast turn, robust analysis of market opportunities.We deliver 'real world' marketing research data on how your investment target fares in the marketplace. We assess customer satisfaction, brand position, and marketplace performance in the eyes of their industry and customers.

We tailor each marketing research study for venture capital firms such that our focus is on the decision parameters most important to the VC partners evaluating the venture investment. Some studies are conducted using depth interviews of industry players; others by phone or online market research among customers or prospects of the target company. Whatever the tools and techniques, we work closely with the VC partner or project director to ensure that we uncover the essence of the target's marketing positioning and effectiveness. This permits the Venture Capital firm, our client, to have the best possible information for the venture decision.

For implementation, we understand that "time is of the essence" in evaluating most deals. Thus, we work 24/7 on VC projects to deliver quality data quickly. For fast turn studies we can deliver top line analysis in 10 days or less.

Power Decisions Group is especially well qualified to work with VC firms. We've been there. Our principals have been CEO's, and board members of technology spin-offs and start-ups. We bring this experience to the table as we assess and interpret our primary marketing research data.


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Software Market Research & Consulting

We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.


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Marketing Due Diligence

Marketing due diligence research provides stand-alone market research assessments. With primary and secondary research we uncover how a company fares in the marketplace as an investment target. We assess customer satisfaction, brand position, value proposition, and marketplace performance in the eyes of colleagues and analysts covering the trade and industry; and among customers and other key stakeholders that affect market share.

We tailor each marketing due diligence research study..

Our focus is on the decision parameters most important to investors. Some studies are conducted using depth interviews of industry players; others by phone or online market research among customers or prospects of the target company. Whatever the tools and techniques, we work closely with the VC partner or project director to ensure that we uncover the essence of the target's marketing positioning and effectiveness. This permits the Venture Capital firm, our client, to have the best possible information for the venture decision.

For implementation, we understand that "time is of the essence" in evaluating most deals. Thus, we work 24/7 on VC projects to deliver quality data quickly. For fast turn studies we can deliver top line analysis in 10 days or less.

Power Decisions Group is especially well qualified to work with VC private equity firms. We've been there. Our principals have been CEO's, and board members of technology spin-offs and start-ups. We bring this experience to the table as we assess and interpret our primary marketing research data.