Marketing strategy is our focus. With a brand equity, product positioning, and market opportunity research mindset and experience, we employ cutting edge marketing research to define opportunities for products, advertising platforms, and targeting high value segments. We augment your critical thinking and decision-making process, not replace it. We're experienced facilitators, thinkers, analysts, and collaborators: We're not gurus.

Here's where we can help your company build market share, increase sales, attack markets, and achieve profit improvement.

• Product Concept Development ...more...
Collaborate with you to generate high-impact concepts for a new advertising approach, brand position, pricing strategy, or product design strategy. Concept development is a blend of creative and analytical.
• Market Entry Strategy ...more...
We conduct custom engagements to guide the market entry process from a market entry strategy perspective. We blend marketing strategy research -- primary and secondary -- with our Decision Mapping process to uncover opportunities, evaluate alternatives, and guide your strategy decision process.
• Marketing Research Project Consulting ...more...
For clients with an in-house research team or advertising agency with market research capabilities, we provide market research consulting. This may involve market research flow-charting, recommendations on marketing issues and identifying high-priority measurements, questionnaire design, questionnaire review and pilot testing, sampling design, review of your marketing information system, and market research methodology recommendations.
• Brand Development ...more...
Brand development consulting includes brand and market positioning analysis based on our Positioning Research and Creative Branding Research methodologies. We draw on external market-driven data, but know that such critical decisions such as branding require use of a full marketing intelligence platform of data, ideas, and drivers. Brand development does not rest on data alone.
• Brand Strategy & Naming ...more...
Brand naming is mostly art. That art flourishes with creative thinking directed by clear goals and market and customer understanding. Our experienced branding creative team is world class.
• Decision Mapping ...more...
Decision Mapping is a process thinking tools we use to clarify opportunities, generate strategic and tactical options, and refine those options. We move immediately based on what we know now, management drivers and preferences, then identifying, if required, the must-have strategic marketing information to move forward with effective decisions.
• Go-to-Market Plan ...more...
Go-to-Market Plans move decisions and strategy into action. We play the role in facilitating and accelerating execution by working with your internal team and resources in a practical yet information-based manner. We hold the strategic intention to ensure that execution matches the intended strategy. As needed, we build in tracking metrics to measure market success.
• Strategic Planning Services and Consulting ...more...
We work with management teams and boards to facilitate strategic planning. We use a common sense fast track approach to getting to key issues quickly. While we employ a few traditional methods -- such as SWOT analysis -- our approach is very goal focused and practical. We can work with you to on a short term basis to manage and facilitate a strategic planning event, or work longer on an extended consulting basis to collaborate to accelerate market entry, new product line development, or company structure issues to maximize marketing impact.
• Executive Coaching ...more...
We provide custom coaching and training of your in house staff on bringing up or expanding an internal market research capability. In addition to coaching your staff, we are available for ongoing consultation -- for design, analysis, and interpretation -- on internal market research projects you manage internally. Further, we conceive, recommend and install tailored marketing information system and market research tools to allow timely internal execution of ongoing market research projects.

Comments about the Power Decisions Approach to Brand Development

Branding is much more than naming company names, or clever advertising campaigns. It's more than state-of-the-art product development, branding services, and advertising agencies. Or deploying top branding research. All these are vital, yet the starting block is elsewhere.

A successful branding strategy recipe must first start with an insightful and competitive positioning strategy. Positioning strategy must come first! In our view, we must start with a hard-nosed, realistic and creative approach to finding your positioning opportunities. Where is your company and product line positioned among competitive companies and products? Where are the holes, niches, and customer needs begging for attention?

Our blended approach of strategic positioning research, decision clarification, and creative strategic thinking leads the way.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.