Industry Experience
see also ...Market Research Tools
For quick reference...
Industry SIC Code List
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Marketing Due Diligence Research by leading marketing research firm | Power Decisions Group
Marketing due diligence research provides stand-alone market assessments or supports your full scale due diligence effort. With primary and secondary research we uncover how an investment target fares in the marketplace. We assess customer satisfaction, brand position, value proposition, and marketplace performance in the eyes of colleagues and analysts covering the trade and industry; and among customers and other key stakeholders that affect market share.
We tailor each marketing due diligence research study such that our focus is on the decision parameters most important to investors. Some studies are conducted using depth interviews of industry players; others by phone or online market research among customers or prospects of the target company. Whatever the tools and techniques, we work closely with the VC partner or project director to ensure that we uncover the essence of the target's marketing positioning and effectiveness. This permits the Venture Capital firm, our client, to have the best possible information for the venture decision.
For implementation, we understand that "time is of the essence" in evaluating most deals. Thus, we work 24/7 on VC projects to deliver quality data quickly. For fast turn studies we can deliver top line analysis in 10 days or less.
Power Decisions Group is especially well qualified to work with VC firms. We've been there. Our principals have been CEO's, and board members of technology spin-offs and start-ups. We bring this experience to the table as we assess and interpret our primary marketing research data.
Assessing Market Position in Technology Industries with Marketing Research
In technolgy marketing, the value proposition for their B2B technical and management customers is a moving target, both for companies, component suppliers, and their new products. Market segmentation tools can meaningfully identify the need structure of differing market sectors. Technology market research often requires the researcher to be both knowledgeable in the language and concepts of technical issues, while bring a fresh approach to technology marketing issues. Depending on the marketing decisions and issues, we often design technology market research studies using hybrid designs, incorporating market survey method of both qualitative and quantitative genres. When assessing new products opportunities, primary and secondary research can be driven by what we call 'next bench' innovation -- the concepts and market knowledge of technology workers on the firing line. Competitive intelligence techniques may also be required.
Functional Experience Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. We also have worked for emerging companies, venture funds, and venture capital firms.
Industry Consulting and Market Research Experience Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.
Here are the types of marketing studies we've conducted ...
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