Marketing Information Sources & Resources
Marketing Research Glossaries | Marketing Research Associations | News Sources
| Reading List - Marketing & Decision Making
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Marketing information sources, glossary, news, links, information directory by marketing research firm. Find information on market segmentation, pricing, branding, corporate image, customer satisfaction research, brand name development, online surveys, focus groups, phone surveys, and customer satisfaction research.
Power Decisions Group is a full service market research firm and marketing strategy consultants.
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A Hundred Monkeys
Innovative brand and company naming firm. Learn about naming from their website.
A great resource for advertising research . The principal mission of The Advertising Research Foundation (ARF) is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. The Advertising Research Foundation reports that "The ARF is the preeminent professional organization in the field of advertising, market and media research. Our combined membership represents more than 325 advertisers, advertising agencies, advertising tracking research firms, media companies, advertising consultants, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth." Advertising Research Foundation Annual Conference ARF Annual Conference brings together over 1500 marketing, advertising, media, and research executives to learn about the latest developments in these industries via presentations and case studies. The convention features general sessions with keynote speakers, more focused parallel sessions on specific media and marketing research topics, premier networking opportunities, and the country's largest advertising research and advertising tracking and copy testing research trade show. Access to
selected features of print magazine's current issue, as well as access to
archives since 1993 searchable by issue date or as full text search. Web design tools, coldfusion, flash,
free tutorials, help and forum. ApplayIT's coldfusion resources have hint and tips how's to build a top ranking web site. Here you find the best tools to make your page dynamic and with DHTML, ColdFusion, CCS styles and FLASH.
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The Better Business Bureau's National Advertising Division Site Links to economic and financial data sources; site sponsored by the "Business and Economics Statistics" section of the American
Statistical Association. Brand Republic offers fresh news stories from the 75 journalists on industry-leading magazines such as Campaign, Marketing, PR Week and Revolution, plus hundreds of great jobs in marketing, advertising and new media. Census
data, population estimates and projections for This government agency provides usefull information and resources with their population and labor surveys. As a market survey firm , we frequently check their data when backgrounding a marketing research study. The Conference Board posts the "official" latest releases, as well as archived information, on their Leading Economic Indicators (LEI). There's also other general information about the economy and cyclical indicators offered free on the site as well. | |||||
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CASRO - The Council of American Survey Research Organizations
The Council of American Survey Research Organizations (CASRO) is the trade association of survey research businesses, representing nearly 200 companies and research operations in the United States, Canada, and Mexico. A leading demogrphic and lifestyle clustering firm.
This Code of Standards and Ethics for Survey Research sets forth the agreed upon rules of ethical conduct for Survey Research Organizations including Advertising Research Suppliers, Marketing Research Companies, Market Research Consultants and Firms .
Latin American
population estimations, projections, migration, and transition
Developments
in population and standard of living, worldwide (pdf)
General
Population Information for all countries. Choose Country and then click
Population.
You'll find statistics and maps about the population of the major agglomerations
of the world.
Site for worldwide, not-for-profit, business membership and
research network offers research reports on business on economics. Information
includes the Consumer Confidence Index and the Leading Economic Indicators, both
of which are Conference Board-sponsored studies.
Since 1904, the Current Industrial Report (CIR) program has been providing monthly, quarterly, and annual measures of industrial activity. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector. These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods.
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Decision Analyst, Inc. Links to Dow Jones publications sites: Barron's, Wall Street Journal, CNBC & others.
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eLab Center for Internet Retailing.
eLab at Vanderbilt University's Owen Graduate School of Management, one of the "premiere research centers in the world for the study of electronic commerce" according to The New York Times, has taken pioneering steps to understand the online marketing challenges, target the Internet marketing opportunities.
News and information about EU policy, legislation, economic data and opportunities. Detailed
information on demographics, environmental factors, economic indicators, housing
stats, media, schools and more. List of links to economic statistics agencies and
resources worldwide. A comprehensive site of free, easily available, economic time
series data useful for economic research, and particularly useful for economic
forecasting. Easy access to current Official SEC site of all public filings including S-1 and 10K
filings.
Department of Geography, |
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Federal Trade Commission
FedStats US Government Statistics from over 100 federal agencies
Population and vital
statistics of SEC filings information on public companies | |||||
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| Marketing Research Association's Research Glossary
, branding research, positioning research, segmentation research , pricing research, online research, focus group firms, phone surveys, customer satisfaction research , brand, media and product market research , analytical services, computer services and programs, interviewing, surveys and technical services. |
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Harris Interactive -- Online market research supplier
Reports on public companies IT and telecommunication copywriting and marketing services -- technical and promotional copy, advertising, brochures, case studies, direct mail, email, newsletters, websites. | |||||
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Ipsos-Insight :: Analytical Tools Pricing Research. Lottery & Gaming. Energy & Utilities. AgriFood. Pricing Research.
D&B Sales and Marketing Solutions is a business unit of D&B, the world's leading provider of business information, enabling business-to-business commerce for 160 years.
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The Japan Information Network
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Key Note Information Center Key Note Ltd is a long-established market research publisher providing business information to corporate and academic customers throughout the UK.
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The Legal Information Institute
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The Malcolm Baldrige National Quality Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research, companies can learn more about current and potential customers. It's a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 360,000 subscribers, making it the largest in its category. Through the MarketingProfs Web site, newsletters, conferences, seminars, forums and so on… we help you navigate your way to market your business and keep you informed of the newest and best tools. This search engine scans all leading engines with one search. Russa based internet marketing strategy, internet market research, multilingual website optimization & translation services.
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National Analysts - Market and Pricing Research Service The National Opinion Research Center (NORC) conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations. | |||||
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Pew Research Center -- The People and the Press Web site for the Pew Research Center, an opinion research group that studies attitudes toward the press, politics and public policy issues. The Pew Research Center is an independent opinion research group that studies attitudes toward the press, politics and public policy issues. We are best known for regular national surveys that measure public attentiveness to major news stories, and for our polling that charts trends in values and fundamental political and social attitudes. Sponsored by The Pew Charitable Trusts. The Center's purpose is to serve as a forum for ideas on the media and public policy through public opinion research. In this role it serves as an important information resource for political leaders, journalists, scholars, and public interest organizations. All of current survey results are made available free of charge in a searchable online database of survey research reports and public opinion polling results. Population Reference
Bureau; directory of population-related websites Press releases from public and private companies | |||||
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Quirks Directory - Marketing Research Suppliers |
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The Radio
Advertising Bureau - Media Facts Roper Center is the largest library of public opinion data in the world. The Center's mission focuses on data preservation and access, education, and research on public opinion. | |||||
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Sales & Marketing Executives International
Official site of all public filings including S-1 and 10K
filings. Average Annual Growth of the
Labor Force, Average Annual Increment to the Population, Average Annual
Population Change, Population | |||||
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The United States Code from Cornell
Law School
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U.S. Census Bureau FactFinder | |||||
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Values and Lifestyles (VALS) Program at SRI | |||||
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Web as a Distribution Channel Paper
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Marketing Research Glossaries
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Marketing Research Association's Research Glossary
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News Sources -- Secondary Marketing Research Sources |
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Bloomberg - Business and financial news.
- Updated business and economic information for North America.
- Daily briefing from Business Week Online.
- Desktop to fast access to news and information for executives.
- CNN financial network news page.
- Business and financial news and analysis.
- Indonesia business news updated every hour.
- Business news and information from Ireland.
- Business news from the defense, aerospace and transportation industries. Free Jane's articles are available providing expert analysis of the latest developments.
- Provides up to the minute economic news once registered with their site.
- Headline news, articles, reports, stocks and quotes, message boards, and a stock ticker.
- Breaking business and financial news from Ottawa, the nation and around the world.
- Reporter.gr is a Greek bilingual financial news provider offering real time financial news, a live feed from the Athens Stock Exchange and other essential investment tools.
- Up-to-the-minute news from Canada and around the world.
- Over 700 categorized news headlines updated every 15 minutes from over 2000 news sources worldwide.
- Breaking news from the business and finance world, plus FTSE and Dow Jones at a glance and online stock quotes.
- E-business and technology news from around the world, updated every 5 minutes.
- Business news and talk from Washington D.C. in Real Audio.
- A source of local and world news, financial news, sports and weather. |
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Marketing Research Associations |
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| American Association of Public Opinion Resources
The Association of Qualitative Research Practitioners
Association of Survey Computing
British Market Research Association
Council for Marketing and Opinion Research
Council of American Survey Research Organizations (CASRO)
Market Research Society of Australia
Marketing Research Association
Mexican Association of Marketing and Public Opinion Research Agencies
The National Opinion Research Center (NORC)
Qualitative Research Consultants Association (QRCA)
The Roper Center for Public Opinion Research
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a hundred monkeys
www.ahundredmonkeys.com |