| 
| |||||||||||||||||||
Marketing Information Systems, Sources & Resources | |||||
|
|
|||||
|
| A | | B | | C | | D | | E | | F | | G | | H | | I | | J | | K | | L | | M | |
||
| Marketing Research Glossaries | Marketing Research Associations | News Sources | Reading List - Marketing & Decision Making | ||
|
Marketing information sources, glossary, news, links, information directory by marketing research firm. Find information on market segmentation, pricing, branding, corporate image, customer satisfaction research, brand name development, online surveys, focus groups, phone surveys, and customer satisfaction research.Power Decisions Group is a full service market research firm and marketing strategy consultants. |
||
| A | Go to Top | ||||
|
A Hundred Monkeys
Innovative brand and company naming firm. Learn about naming from their website. ACNielsen: Research Services Advertising Age Magazine Advertising Law Internet Site Advertising Research Foundation A great resource for advertising research . The principal mission of The Advertising Research Foundation (ARF) is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. The Advertising Research Foundation reports that "The ARF is the preeminent professional organization in the field of advertising, market and media research. Our combined membership represents more than 325 advertisers, advertising agencies, advertising tracking research firms, media companies, advertising consultants, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth." Advertising Research Foundation Annual Conference ARF Annual Conference brings together over 1500 marketing, advertising, media, and research executives to learn about the latest developments in these industries via presentations and case studies. The convention features general sessions with keynote speakers, more focused parallel sessions on specific media and marketing research topics, premier networking opportunities, and the country's largest advertising research and advertising tracking and copy testing research trade show. | |||||
| B | Go to Top | ||||
|
The Better Business Bureau's National Advertising Division Site
B&E Datalinks Links to economic and financial data sources; site sponsored by the "Business and Economics Statistics" section of the American Statistical Association. Brand Republic UK Brand Republic offers fresh news stories from the 75 journalists on industry-leading magazines such as Campaign, Marketing, PR Week and Revolution, plus hundreds of great jobs in marketing, advertising and new media. British Columbia Stats: Population Data and Documents Census data, population estimates and projections for Bureau of Labor Statistics -- BLS This government agency provides usefull information and resources with their population and labor surveys. As a market survey firm, we frequently check their data when backgrounding a marketing research study. Business Cycle Indicators The Conference Board posts the "official" latest releases, as well as archived information, on their Leading Economic Indicators (LEI). There's also other general information about the economy and cyclical indicators offered free on the site as well. | |||||
| C | Go to Top | ||||
|
CASRO - The Council of American Survey Research Organizations
The Council of American Survey Research Organizations (CASRO) is the trade association of survey research businesses, representing nearly 200 companies and research operations in the United States, Canada, and Mexico. CDNow - Successful Internet Marketing CASRO Code of Standards and Ethics for Survey Research This Code of Standards and Ethics for Survey Research sets forth the agreed upon rules of ethical conduct for Survey Research Organizations including Advertising Research Suppliers, Marketing Research Companies, Market Research Consultants and Firms . CenStats: U.S. Census Information Central and Eastern Europe Business Information Center CIA World Fact Book 1996 Consumer Culture Research Site Consumer World Cornell University - United States Code CyberAtlas CELADE-Demographic Situation Latin American population estimations, projections, migration, and transition Charting the Progress of Populations Developments in population and standard of living, worldwide (pdf) China Population Information and Research Center Leading unit of the China Population Information Network (CHINA POPIN), a member of the Church Memberships CIA World Factbook: General Population Information General Population Information for all countries. Choose Country and then click Population. City Populations from around the world You'll find statistics and maps about the population of the major agglomerations of the world. Conference Board Site for worldwide, not-for-profit, business membership and research network offers research reports on business on economics. Information includes the Consumer Confidence Index and the Leading Economic Indicators, both of which are Conference Board-sponsored studies. Current Industrial Reports (U.S. Census) Since 1904, the Current Industrial Report (CIR) program has been providing monthly, quarterly, and annual measures of industrial activity. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector. These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods. Directory of Consumer Research Companies, Consumer Research firms, consumer research suppliers Get more infomration on Consumer here. | |||||
| D | Go to Top | ||||
|
Decision Analyst, Inc. A leading international marketing research and marketing consulting firm. Dentsu Advertising Directory of Electronic Journals, Newsletters and Academic Discussion Lists Direct Marketing Association Dow Jones Links to Dow Jones publications sites: Barron's, Wall Street Journal, CNBC & others. Deafness-Related Research Gallaudet Research Institute demographic studies on deafness and hearing impairment, particularly among elementary- and secondary-school students. | |||||
|
E | Go to Top | ||||
|
eLab Center for Internet Retailing.
eLab at Vanderbilt University's Owen Graduate School of Management, one of the "premiere research centers in the world for the study of electronic commerce" according to The New York Times, has taken pioneering steps to understand the online marketing challenges, target the Internet marketing opportunities.
Ejournal SiteGuide: a MetaSource, University of British Columbia ESPN Sportszone E*Trade - US & Australian Internet Stockbroker EU Business News and information about EU policy, legislation, economic data and opportunities. Earth Resource System Detailed information on demographics, environmental factors, economic indicators, housing stats, media, schools and more. EconoFinance.com List of links to economic statistics agencies and resources worldwide. Economagic A comprehensive site of free, easily available, economic time series data useful for economic research, and particularly useful for economic forecasting. Economic Statistics Briefing Room Easy access to current Edgar Official SEC site of all public filings including S-1 and 10K filings. Electronic Map Library Department of Geography, |
|||||
| F | Go to Top | ||||
|
Federal Trade Commission Forecasting Business Connection Federal Reserve System's Economic Research and Data Economic research and data page for the U.S. Federal Reserve. See separate sites for each FRB district:
FedStats US Government Statistics from over 100 federal agencies France-Population and Vital Statistics Population and vital statistics of Free Edgar SEC filings information on public companies | |||||
|
G | Go to Top | ||||
| Marketing Research Association's Research Glossary Quirks Marketing Research Review's Glossary of Marketing Research Terms The Gallup Organization The General Agreement on Tariffs and Trade (GATT) GreenBook and Focus Group Directory The Green Book. New York AMA Communication Services, Inc. is a wholly owned subsidiary of the New York American Marketing Association, produces the GreenBook directories of marketing consulting firms, market research suppliers, and marketing research data collection companies. A WHO's WHO for finding suppliers of over 400 types of marketing research services including: advertising research, branding research, positioning research, segmentation research, pricing research, online research, focus group firms, phone surveys, customer satisfaction research, brand, media and product market research, analytical services, computer services and programs, interviewing, surveys and technical services. |
|||||
| H | Go to Top | ||||
|
Harris Interactive -- Online market research supplier Harris Interactive is a worldwide market research and consulting firm, best known for The Harris Poll" and for its use of the Internet to conduct scientifically accurate market research surveys. Hong Kong-Population and Vital Events Hoover's Online Reports on public companies HN Marketing -- IT and telecommunication copywriting and marketing services -- technical and promotional copy, advertising, brochures, case studies, direct mail, email, newsletters, websites. | |||||
| I | Go to Top | ||||
|
Ipsos-Insight :: Analytical Tools Pricing Research.Lottery & Gaming. Energy & Utilities. AgriFood. Pricing Research.
IBM iMarket Inc. D&B Sales and Marketing Solutions is a business unit of D&B, the world's leading provider of business information, enabling business-to-business commerce for 160 years. Inc. Magazine Internet Terms Glossary | |||||
| J | Go to Top | ||||
|
The Japan Information Network
| |||||
| K | Go to Top | ||||
|
Key Note Information Center Key Note Ltd is a long-established market research publisher providing business information to corporate and academic customers throughout the UK.
| |||||
| L | Go to Top | ||||
|
The Legal Information Institute
Latin America Network Information Center | |||||
|
M | Go to Top | ||||
|
The Malcolm Baldrige National Quality
Award Market research Entry in Wikpedia Marketing Profs Marketing and Branding Newsletter -- Best Practice For How To Do Brand Equity Research Metacraler This search engine scans all leading engines with one search. Meta search engine. The Marketing Council Marketing Ideas - The Social MarketingPlace MediaFinder Mediamark Research Inc. Melnychenko Internet Marketing - Strategy, Research, Translation Russa based internet marketing strategy, internet market research, multilingual website optimization & translation services. MarketResearch.com An aggregator of global business intelligence. | |||||
|
N | Go to Top | ||||
|
National Analysts - Market and Pricing Research Service National Analysts" quantitative research firm. Conjoint-based quantitative testing. NORC--The National Opinion Research Center The National Opinion Research Center (NORC) conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations. Nielsen TV Ratings Northwest Airlines CyberSaver Fares | |||||
| O | Go to Top | ||||
| P | Go to Top | ||||
|
Pew Research Center -- The People and the Press Web site for the Pew Research Center, an opinion research group that studies attitudes toward the press, politics and public policy issues. The Pew Research Center is an independent opinion research group that studies attitudes toward the press, politics and public policy issues. We are best known for regular national surveys that measure public attentiveness to major news stories, and for our polling that charts trends in values and fundamental political and social attitudes. Sponsored by The Pew Charitable Trusts.
The Center's purpose is to serve as a forum for ideas on the media and public policy through public opinion research. In this role it serves as an important information resource for political leaders, journalists, scholars, and public interest organizations. All of current survey results are made available free of charge in a searchable online database of survey research reports and public opinion polling results.
PopNet Population Reference Bureau; directory of population-related websites PR NewswirePress releases from public and private companies | |||||
| Q | Go to Top | ||||
|
Quirks Directory - Marketing Research Suppliers |
|||||
| R | Go to Top | ||||
|
The Radio
Advertising Bureau - Media Facts Retailing Technology-Preparing Stores for Wired Consumers The Roper Center for Public Opinion Research Roper Center is the largest library of public opinion data in the world. The Center's mission focuses on data preservation and access, education, and research on public opinion. | |||||
|
S | Go to Top | ||||
|
Sales & Marketing Executives International
Searching on the Net, Without the Web Secondary Research Using Newsgroups - The DejaNews Service The SOHO Guidebook SRDS Standard Industrial Classification (SIC) Search Still Confused About the Net? SurveyNet SEC Edgar Official site of all public filings including S-1 and 10K filings. Size and Growth of Population and Labor Force Average Annual Growth of the Labor Force, Average Annual Increment to the Population, Average Annual Population Change, Population Statistical Abstract 2000 Statistics Canada | |||||
|
T | Go to Top | ||||
|
TradePort TradePort is a repository of free information and resources for businesses that seek to conduct international trade to and from California. Created in 1996, TradePort is backed by an alliance of regional trade associations that assist California export and import businesses. Transnationale.org Transnationale.org provides comprehensive information on more than 10000 companies around the world. We report social and environmental behaviour, financial data, list of brands, membership to the most influential lobbies, public relations and "opinion making!", managers name and position, shareholders and subsidiaries, plants locations and offshore centers, brand and corporate image management. | |||||
|
U | Go to Top | ||||
| The United States Code from Cornell Law School | |||||
|
U.S. Census Bureau FactFinder An excellent gateway to census data. | |||||
| V | Go to Top | ||||
|
Values and Lifestyles (VALS) Program at SRI | |||||
|
W | Go to Top | ||||
|
Web as a Distribution Channel Paper Web Marketing Info Center Weekly Guerilla, The WebEc This site is a comprehensive website of economic information. | |||||
| X | Go to Top | ||||
| Y | Go to Top | ||||
| Z | Go to Top | ||||
Marketing Research Glossaries | Go to Top | ||||
|
Marketing Research Association's Research Glossary Quirks Marketing Research Review's Glossary of Marketing Research Terms |
News Sources -- Secondary Marketing Research Sources |
Go to Top | |||
|
Bloomberg - Business and financial news. Business from Reuters - Updated business and economic information for North America. Business Week - Daily briefing from Business Week Online. CEO Express - Desktop to fast access to news and information for executives. CNNfn News - CNN financial network news page. Financial Times - Business and financial news and analysis. Indonesia Business News SuratkabarCom - Indonesia business news updated every hour. Irish Independent -- Business Section - Business news and information from Ireland. Janes.com Business section - Business news from the defense, aerospace and transportation industries. Free Jane's articles are available providing expert analysis of the latest developments. Market News International - Provides up to the minute economic news once registered with their site. MSN Money: CNBC - Headline news, articles, reports, stocks and quotes, message boards, and a stock ticker. Ottawa Business Journal - Breaking business and financial news from Ottawa, the nation and around the world. Reporter - Reporter.gr is a Greek bilingual financial news provider offering real time financial news, a live feed from the Athens Stock Exchange and other essential investment tools. Silicon Valley North - Up-to-the-minute news from Canada and around the world. Simply Info - Over 700 categorized news headlines updated every 15 minutes from over 2000 news sources worldwide. Sky News - Business News - Breaking news from the business and finance world, plus FTSE and Dow Jones at a glance and online stock quotes. Time Magazine -- Online Edition TechNewsWorld.com - E-business and technology news from around the world, updated every 5 minutes. WMET 1150 AM - Business news and talk from Washington D.C. in Real Audio. WorldNet News - A source of local and world news, financial news, sports and weather. |
|||||
Marketing Research Associations |
Go to Top | ||||
| American Association of Public Opinion Resources The Association of Qualitative Research Practitioners Association of Survey Computing British Market Research Association Business and Industrial Group Council for Marketing and Opinion Research Council of American Survey Research Organizations (CASRO) Market Research Society Market Research Society of Australia Marketing Research Association Media Research Group Mexican Association of Marketing and Public Opinion Research Agencies The National Opinion Research Center (NORC) Online Publishers Association Qualitative Research Consultants Association (QRCA) The Research Buyer's Guide The Roper Center for Public Opinion Research Social Research Association |
Focus Groups | Market Research Panels | Qualitative Research | Photoethnography | Concept Testing | Market Surveys | Online Market Surveys | Motivational Research | Idea Generation | Product Concept Development | BAM Brand Assessment |
|
|
| Site Map |
FAQ |
Market Research Resources |
Industries |
Readings |
Strategy Newsletter Contact San Francisco office at 415.339.0498 ©Power Decisions Group, Inc. Dec 2008
|
x |
