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★ Marketing Research Directory — Information Sources★

Marketing Information Sources & Resources
Marketing Research Glossaries | Marketing Research Associations | News Sources

| Reading List - Marketing & Decision Making

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| N |   | O |   | P |   | R |   | S |   | T |   | U |   | V |   | W |  

Marketing information sources, glossary, news, links, information directory by marketing research firm. Find information on market segmentation, pricing, branding, corporate image, customer satisfaction research, brand name development, online surveys, focus groups, phone surveys, and customer satisfaction research.

Power Decisions Group is a full service market research firm and marketing strategy consultants.

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A Hundred Monkeys

Innovative brand and company naming firm. Learn about naming from their website.
ACNielsen: Research Services


Advertising Age Magazine

   
Advertising Law Internet Site

   
Advertising Research Foundation

A great resource for advertising research . The principal mission of The Advertising Research Foundation (ARF) is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. The Advertising Research Foundation reports that "The ARF is the preeminent professional organization in the field of advertising, market and media research. Our combined membership represents more than 325 advertisers, advertising agencies, advertising tracking research firms, media companies, advertising consultants, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth."

Advertising Research Foundation Annual Conference

ARF Annual Conference brings together over 1500 marketing, advertising, media, and research executives to learn about the latest developments in these industries via presentations and case studies. The convention features general sessions with keynote speakers, more focused parallel sessions on specific media and marketing research topics, premier networking opportunities, and the country's largest advertising research and advertising tracking and copy testing research trade show.
American Advertising Federation

   
American Demographics

  Access to selected features of print magazine's current issue, as well as access to archives since 1993 searchable by issue date or as full text search.
ApplayIT. Web design tools.

Web design tools, coldfusion, flash, free tutorials, help and forum. ApplayIT's coldfusion resources have hint and tips how's to build a top ranking web site. Here you find the best tools to make your page dynamic and with DHTML, ColdFusion, CCS styles and FLASH.
The American Marketing Association

   

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The Better Business Bureau's National Advertising Division Site


B&E Datalinks

  Links to economic and financial data sources; site sponsored by the "Business and Economics Statistics" section of the American Statistical Association. 
Brand Republic UK

Brand Republic offers fresh news stories from the 75 journalists on industry-leading magazines such as Campaign, Marketing, PR Week and Revolution, plus hundreds of great jobs in marketing, advertising and new media.

British Columbia Stats: Population Data and Documents

   Census data, population estimates and projections for British Columbia, Canada 
Bureau of Labor Statistics -- BLS

  This government agency provides usefull information and resources with their population and labor surveys. As a market survey firm

, we frequently check their data when backgrounding a marketing research study. 
Business Cycle Indicators

  The Conference Board posts the "official" latest releases, as well as archived information, on their Leading Economic Indicators (LEI). There's also other general information about the economy and cyclical indicators offered free on the site as well.

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CASRO - The Council of American Survey Research Organizations

The Council of American Survey Research Organizations (CASRO) is the trade association of survey research businesses, representing nearly 200 companies and research operations in the United States, Canada, and Mexico.
CDNow - Successful Internet Marketing

   
Nielsen/Claritas GIS database

A leading demogrphic and lifestyle clustering firm.
CASRO Code of Standards and Ethics for Survey Research

This Code of Standards and Ethics for Survey Research sets forth the agreed upon rules of ethical conduct for Survey Research Organizations including Advertising Research Suppliers, Marketing Research Companies, Market Research Consultants and Firms .
CenStats: U.S. Census Information

   
Central and Eastern Europe Business Information Center

   
CIA World Fact Book 1996

   
United States Census Data Resources - Harvard College Library


Consumer Culture Research Site

   
Consumer World

   
Cornell University - United States Code

   
CyberAtlas

    CELADE-Demographic Situation

Latin American population estimations, projections, migration, and transition  
Charting the Progress of Populations

Developments in population and standard of living, worldwide (pdf)
China Population Information and Research Center


Leading unit of the China Population Information Network (CHINA POPIN), a member of the Asia and Pacific POPIN and the Global POPIN. provides information about its organizations, tasks, publications, Data User Service and other related issues.  
Church Memberships

  
CIA World Factbook: General Population Information

General Population Information for all countries. Choose Country and then click Population. 
City Populations from around the world

  You'll find statistics and maps about the population of the major agglomerations of the world.
Conference Board

  Site for worldwide, not-for-profit, business membership and research network offers research reports on business on economics. Information includes the Consumer Confidence Index and the Leading Economic Indicators, both of which are Conference Board-sponsored studies.
Current Industrial Reports (U.S. Census)

  Since 1904, the Current Industrial Report (CIR) program has been providing monthly, quarterly, and annual measures of industrial activity. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector. These surveys measure manufacturing activity in important commodity areas such as textiles and apparel, chemicals, primary metals, computer and electronic components, industrial equipment, aerospace equipment, and consumer goods.
Directory of Consumer Research Companies, Consumer Research firms, consumer research suppliers

  Get more infomration on Consumer

here.

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Decision Analyst, Inc.

   
A leading international marketing research and marketing consulting firm.
Dentsu Advertising

   
Directory of Electronic Journals, Newsletters and Academic Discussion Lists

   
Direct Marketing Association

   
Dow Jones

Links to Dow Jones publications sites: Barron's, Wall Street Journal, CNBC & others.
Deafness-Related Research


Gallaudet Research Institute demographic studies on deafness and hearing impairment, particularly among elementary- and secondary-school students.
 


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eLab Center for Internet Retailing.

eLab at Vanderbilt University's Owen Graduate School of Management, one of the "premiere research centers in the world for the study of electronic commerce" according to The New York Times, has taken pioneering steps to understand the online marketing challenges, target the Internet marketing opportunities.
Ejournal SiteGuide: a MetaSource, University of British Columbia

   

ESPN Sportszone

   
E*Trade - US & Australian Internet Stockbroker

   
EU Business

 News and information about EU policy, legislation, economic data and opportunities.
Earth Resource System

   Detailed information on demographics, environmental factors, economic indicators, housing stats, media, schools and more.
EconoFinance.com

List of links to economic statistics agencies and resources worldwide.
Economagic

A comprehensive site of free, easily available, economic time series data useful for economic research, and particularly useful for economic forecasting.
Economic Statistics Briefing Room

Easy access to current U.S. federal economic indicators.
Edgar

Official SEC site of all public filings including S-1 and 10K filings.
Electronic Map Library

Department of Geography, California State University, Northridge European Association For Population Studies

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Federal Trade Commission


Forecasting Business Connection

   

Federal Reserve System's Economic Research and Data


Economic research and data page for the U.S. Federal Reserve. See separate sites for each FRB district:
Atlanta

 |  Boston

 |  Chicago

 |  Cleveland

 |  Dallas

 |  Kansas City

 | 

Minneapolis

 |  New York

 |  Philadelphia

 |  Richmond

 |  St. Louis

 |  San Francisco

 | 


FedStats US Government Statistics from over 100 federal agencies


France-Population and Vital Statistics

Population and vital statistics of France, 2000
Free Edgar

SEC filings information on public companies


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Marketing Research Association's Research Glossary


Quirks Marketing Research Review's Glossary of Marketing Research Terms


The Gallup Organization

   
The General Agreement on Tariffs and Trade (GATT)

   
GreenBook and Focus Group Directory


The Green Book. New York AMA Communication Services, Inc. is a wholly owned subsidiary of the New York American Marketing Association, produces the GreenBook directories of marketing consulting firms, market research suppliers, and marketing research data collection companies. A WHO's WHO for finding suppliers of over 400 types of marketing research services including: advertising research

, branding research, positioning research, segmentation research

, pricing research, online research, focus group firms, phone surveys, customer satisfaction research

, brand, media and product market research

, analytical services, computer services and programs, interviewing, surveys and technical services.    

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Harris Interactive -- Online market research supplier


Harris Interactive is a worldwide market research and consulting firm, best known for The Harris Poll" and for its use of the Internet to conduct scientifically accurate market research surveys.

Hong Kong-Population and Vital Events

Hong Kong Demographic Data
Hoover's Online

Reports on public companies
HN Marketing --

IT and telecommunication copywriting and marketing services -- technical and promotional copy, advertising, brochures, case studies, direct mail, email, newsletters, websites.

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Ipsos-Insight :: Analytical Tools Pricing Research.

Lottery & Gaming. Energy & Utilities. AgriFood. Pricing Research.
IBM

   
iMarket Inc.

D&B Sales and Marketing Solutions is a business unit of D&B, the world's leading provider of business information, enabling business-to-business commerce for 160 years.
Inc. Magazine

    
Internet Terms Glossary


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The Japan Information Network

   

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Key Note Information Center

   Key Note Ltd is a long-established market research publisher providing business information to corporate and academic customers throughout the UK.

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The Legal Information Institute

   
Latin America Network Information Center

   
Live Digitally Blog

LIVEdigitally covers tech for the living room, conference room, consumer, prosumer, hipster, executive, and everything and everyone in between. Edited by Jeremy Toeman and featuring guest writers from every walk of tech, LIVEdigitally focuses on the trends and issues affecting today’s connected generation, in addition to the occasional tangent into bad (and good) TV shows.


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The Malcolm Baldrige National Quality

   
Market research Entry in Wikpedia

Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research, companies can learn more about current and potential customers.

Marketing Profs Marketing and Branding Newsletter -- Best Practice For How To Do Brand Equity Research

It's a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 360,000 subscribers, making it the largest in its category. Through the MarketingProfs Web site, newsletters, conferences, seminars, forums and so on… we help you navigate your way to market your business and keep you informed of the newest and best tools.

Metacraler

   This search engine scans all leading engines with one search.
Meta search engine.

   
MediaFinder

   
Mediamark Research Inc.

   
MarketResearch.com


An aggregator of global business intelligence. Offers its secondary market research reports for sale. Search engine can be useful as a starting point for secondary research efforts.
From their website:
"MarketResearch.com is the most comprehensive collection of market intelligence products and services on the Web. We offer reports from over 720 top publishers and update our collection daily to provide you with instant online access to the world's most complete and current database of expert insights on global industries, companies, products, and trends. Moreover, you always have the option of tapping into the services of our Research Specialists free of charge."


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National Analysts - Market and Pricing Research Service


National Analysts" quantitative research firm. Conjoint-based quantitative testing.
NORC--The National Opinion Research Center

The National Opinion Research Center (NORC) conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.
Nielsen TV Ratings

   
Northwest Airlines CyberSaver Fares

   

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Pew Research Center -- The People and the Press

Web site for the Pew Research Center, an opinion research group that studies attitudes toward the press, politics and public policy issues. The Pew Research Center is an independent opinion research group that studies attitudes toward the press, politics and public policy issues. We are best known for regular national surveys that measure public attentiveness to major news stories, and for our polling that charts trends in values and fundamental political and social attitudes. Sponsored by The Pew Charitable Trusts. The Center's purpose is to serve as a forum for ideas on the media and public policy through public opinion research. In this role it serves as an important information resource for political leaders, journalists, scholars, and public interest organizations. All of current survey results are made available free of charge in a searchable online database of survey research reports and public opinion polling results.

PopNet

Population Reference Bureau; directory of population-related websites 
PR Newswire

Press releases from public and private companies

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Quirks Directory - Marketing Research Suppliers

   

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The Radio Advertising Bureau - Media Facts

   

Retailing Technology-Preparing Stores for Wired Consumers

   
The Roper Center for Public Opinion Research

Roper Center is the largest library of public opinion data in the world. The Center's mission focuses on data preservation and access, education, and research on public opinion.


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Sales & Marketing Executives International

   
Searching on the Net, Without the Web

   
Secondary Research Using Newsgroups - The DejaNews Service

   
The SOHO Guidebook

   
SRDS

   
Standard Industrial Classification (SIC) Search

  
Still Confused About the Net?

   
SurveyNet

 

SEC Edgar

   Official site of all public filings including S-1 and 10K filings.

Size and Growth of Population and Labor Force

   Average Annual Growth of the Labor Force, Average Annual Increment to the Population, Average Annual Population Change, Population

Statistical Abstract 2000

U.S. Census Bureau 
Statistics Canada


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TradePort

   
TradePort is a repository of free information and resources for businesses that seek to conduct international trade to and from California. Created in 1996, TradePort is backed by an alliance of regional trade associations that assist California export and import businesses. Transnationale.org


Transnationale.org provides comprehensive information on more than 10000 companies around the world. We report social and environmental behaviour, financial data, list of brands, membership to the most influential lobbies, public relations and "opinion making!", managers name and position, shareholders and subsidiaries, plants locations and offshore centers, brand and corporate image management.


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The United States Code from Cornell Law School

    


U.S. Census Bureau FactFinder

 
An excellent gateway to census data. 

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Values and Lifestyles (VALS) Program at SRI

   


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Web as a Distribution Channel Paper

   
Web Marketing Info Center

   
Weekly Guerilla, The

   


WebEc


This site is a comprehensive website of economic information.

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Marketing Research Glossaries

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Marketing Research Association's Research Glossary


Quirks Marketing Research Review's Glossary of Marketing Research Terms

News Sources -- Secondary Marketing Research Sources

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Bloomberg

- Business and financial news.
Business from Reuters

- Updated business and economic information for North America.
Business Week

- Daily briefing from Business Week Online.
CEO Express

- Desktop to fast access to news and information for executives.
CNNfn News

- CNN financial network news page.
Financial Times

- Business and financial news and analysis.
Indonesia Business News SuratkabarCom

- Indonesia business news updated every hour.
Irish Independent -- Business Section

- Business news and information from Ireland.
Janes.com Business section

- Business news from the defense, aerospace and transportation industries. Free Jane's articles are available providing expert analysis of the latest developments.
Market News International

- Provides up to the minute economic news once registered with their site.
MSN Money: CNBC

- Headline news, articles, reports, stocks and quotes, message boards, and a stock ticker.
Ottawa Business Journal

- Breaking business and financial news from Ottawa, the nation and around the world.
Reporter

- Reporter.gr is a Greek bilingual financial news provider offering real time financial news, a live feed from the Athens Stock Exchange and other essential investment tools.
Silicon Valley North

- Up-to-the-minute news from Canada and around the world.
Simply Info

- Over 700 categorized news headlines updated every 15 minutes from over 2000 news sources worldwide.
Sky News - Business News

- Breaking news from the business and finance world, plus FTSE and Dow Jones at a glance and online stock quotes.
Time Magazine -- Online Edition

   
TechNewsWorld.com

- E-business and technology news from around the world, updated every 5 minutes.
WMET 1150 AM

- Business news and talk from Washington D.C. in Real Audio.
WorldNet News

- A source of local and world news, financial news, sports and weather.

Marketing Research Associations

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American Association of Public Opinion Resources


Provides guides, standards, definitions, recommended and condemned practices for public policy survey data collection.
http://www.aapor.org/

The Association of Qualitative Research Practitioners


Spearheading all major developments in qualitative research. Includes overview of the association and qualitative research as well as a reading list, hot topics and links.
http://www.aqrp.co.uk/

Association of Survey Computing


Closely linked with the Market Research Society and the Royal Satistical Society. News events, courses and resources.
http://www.asc.org.uk/index.htm

British Market Research Association


Trade association for the UK market research industry. Details its raison d'etre, guidelines and provides an online database of member companies as well as a buyer-supplier matching service.
http://www.bmra.org.uk/

Business and Industrial Group


Represents and promotes the interests and activities of users and suppliers of b2b and industrial market research. Includes online buyers guide. Provides information regarding the selection of consultants and a searchable online database of suppliers.
http://www.mrweb.co.uk/big/

Council for Marketing and Opinion Research


A non-profit organization working on behalf of the survey research industry to improve respondent cooperation in research, and to promote positive legislation and prevent restrictive legislation which could impact the survey research industry.
http://www.cmor.org/

Council of American Survey Research Organizations (CASRO)


Trade association of survey research businesses, representing companies and research operations throughout North America.
http://www.casro.org/

Market Research Society


Professional body that exists to set and enforce the ethical standards to be observed by research practitioners. Includes overview, code of conduct and details of training courses, qualifications and publications.
http://www.mrs.org.uk/

Market Research Society of Australia


Dedicated to increasing the standard and understanding of market research.
http://www.mrsa.com.au/

Marketing Research Association


A US national organization of marketing research professionals and firms. Find news and events, membership, links to marketing research companies.
http://www.mra-net.org

Media Research Group


Non-profit making organisation which aims to promote an understanding of the techniques and uses of media research. Overview and details of events, including downloadable reports and presentations from past conferences.
http://www.mrg.org.uk/

Mexican Association of Marketing and Public Opinion Research Agencies


Association of marketing and opinion research companies in Mexico. Defines common quality norms and standards in methods, techniques, terminology, and analysis criteria as related to marketing research in Mexico.
http://www.amai.org/

The National Opinion Research Center (NORC)


Conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.
http://www.norc.uchicago.edu/

Online Publishers Association


Provides latest market research news and publications.
http://www.online-publishers.org/

Qualitative Research Consultants Association (QRCA)


Enhances the professionalism of qualitative marketing and social research, and provides for communications among its members.
http://www.qrca.org/

The Research Buyer's Guide


Search for agencies and consultancies, group discussion and viewing facilities or full members and fellows of the MRS at listed organisations.
http://www.rbg.org.uk/

The Roper Center for Public Opinion Research


Library of public opinion data, focusing on data preservation and access, education, and research on public opinion.
http://www.ropercenter.uconn.edu/

Social Research Association


News and information relating to training days, seminars, conferences and events.
http://www.the-sra.org.uk/

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Brand Strategy Firms

a hundred monkeys  www.ahundredmonkeys.com


Create an identity that is authentic and compelling and connects with the people who are really important to you.
Addis Creson  www.addiscreson.com


We create positive change – in our clients’ growth, meaning of their brands, and relationships with their audiences – to make the world a healthier place.
Anthem Worldwide  www.anthemworldwide.com


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AQUA-LYNK Marketing Agency LLC  www.aqua-lynk.com


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Bedrock  www.bedrockbrands.com


International brand consultancy and design firm: Shapes customer experiences with a comprehensive understanding of the realities of implementation.
Big Arrow Group  www.bigarrowgroup.com


Inhabiting the space between consulting firm and communications agency. Home.
BLACKCOFFEE  www.BLACKCOFFEE.com


Blackcoffee® is a brand expression consultancy. We help consumer facing organizations clarify, simplify and amplify their brand stories, to unlock the value trapped within their brands and business.
Brady Communications  www.bradycommunications.com


You need to know your strengths – and your challenges – to develop a brand strategy that gets results. Brady Communications can get you there.
Brand Ascension Group®  www.BrandAscension.com


Specializing in internal branding, we help businesses DEFINE, ASSESS, BUILD, EVOLVE their unique Brand DNA (Dimensional Nucleic Assets®) and align their leadership, culture and processes to deliver consistent and distinctive “on-brand” experiences. Offering the first-ever step-by-step brand-building process in a flexible, highly-engaging ONLINE format.
BrandAmplitude, LLC  www.brandamplitude.com


BrandAmplitude is an independent consulting firm experienced in using online research to address strategic brand building and brand measurement issues.
BrandCulture Company  www.brandculturetalk.com


Developing compelling, relevant, and differentiated brands – and organizational cultures to support them. Strong Cultures = Great Brands.
Brandesign Incorporated  www.brandesign.com


Brandesign Incorporated is a brand development firm ready to help you reinvent your brand, create a new one, or maintain your edge.
Brandgarten, Inc.  www.brandgarten.com


We help you discover the emotional connection between your brand and your customers and identify your most compelling brand story.
Brash Brands  www.brashbrands.com


Creative excellence, energy, passion.
Our work is legendary.
Our client focus is personal.
Chemistry  www.chemistrylab.ca


We build, market and manage brands. We link strategy to communication, organizational performance and customer experience, turning your brand into a catalyst for high performance and competitive advantage.
Congdon + Company  www.congdonco.com


We are a pure play brand strategy and design firm that combines solid strategic thinking with inspired creativity and common sense to craft branding solutions and communication materials that drive positive business results.
FINE Design Group  www.finedesigngroup.com


FINE strategy helps define a total brand experience that differentiates, dramatizes, and helps you stand out in a cluttered marketplace.
Guard Dog™ Brand Development, LLC  www.GuardDogBD.com


A novel brand development company specializing in creating and fiercely protecting corporate, product, and science identities in the pharmaceutical/biotech industry.
Hornall Anderson Design Works  www.hadw.com


Hornall Anderson is a branding and design consultancy. We bring brands to life at every consumer touch-point; from brand strategy to identity, from packaging and brochures to interactive design and retail environments we specialize in integrated solutions.