As well-experienced marketing research experts, we evaluate your marketing decision opportunities and recommend the right market research tools and techniques: surveys of all types, online research communities, qualitative research forums, depth interviews and focus groups. Marketing research tools have one primary purpose: to assist in decision-making. Thus, our view of marketing research tools and methods fit within a larger scheme of ensuring that well designed marketing intelligence helps you and your team make better product marketing and branding decisions.
This knowledge base, the Marketing Intelligence Platform is comprised of data, ideas, and drivers. Within each are specific information sources useful and vital for decision making. As experienced marketing strategy consultants, this is how we take our 'first look' at your decision, issue, or management question.
Within 'data' we offer a full compliment of rigorous marketing research methods, data, and analytical capabilities. Our primary market research tool kit is broad as this picture shows.
Our company knows well the best marketing research data collection technology, specialists, business intelligence methods, and specialized analytical methods.
We look at marketing research information -- primary and secondary -- as part of a marketing information system, one that feeds into your tactical and marketing strategy decision process. Management goals and decisions must drive selection of methods, not vice versa.
Here are just a few of the methodology tools we use to create a custom project or marketing information system for your company.
For example, a market research company can become so good at a method or technique that, after a while, that's what they are known for, and that's all they do. Marketing firms may specialize solely in customer satisfaction measurement, conjoint analysis and pricing research, phone or online surveys, focus groups, quantitative market surveys, or specific market study. They may target database marketing analysis, or ethnographic research. A specialist technique-driven marketing research company may be fantastic in their specialty.
We know these tools well. And we know something perhaps more important: our company knows when and where to apply them to meet your decision-making needs. We're drawn to share the famous quip, "When your only tool is a hammer, every problem begins to look like a nail!" We agree! Our hammer has many heads, and the largest are decision-making clarification, focus, and knowing what to include and what to leave out of your marketing information system. A system that helps you move forward and go to market successfully.
Market Research Applicationssee also ...
Strategy Consulting Services
Industries & Sectors
Market Research Tools