As well-experienced marketing research experts, we evaluate your marketing decision opportunities and recommend the right market research tools and techniques: surveys of all types, online research communities, qualitative research forums, depth interviews and focus groups.
Marketing research tools have one primary purpose: to assist in decision-making. Thus, we first examine with you your upcoming decisions, clarifying your strategic or tactical choices for which the research will be applied. Then we select methods &tools.
We recommend marketing research tools and methods that will best help you and your team make better product marketing and branding decisions. We offer a full compliment of rigorous marketing research methods, data, and analytical capabilities. Our primary market research tool kit is broad as this picture shows.
Our company knows well the best marketing research data collection technology, specialists, business intelligence methods, and specialized analytical methods.
We look at marketing research information -- primary and secondary -- as part of a marketing information system, one that feeds into your tactical and marketing strategy decision process. Management goals and decisions must drive selection of methods, not vice versa.
We use all these methods as appropriate. We have no vested interest in recommending one method over another. And we know something perhaps more important: Power Decisions Group knows when and where to apply methods to meet your decision-making needs.When your only tool is a hammer, every problem begins to look like a nail! Our hammer has many heads, and the largest are decision-making clarification, focus, and knowing what to include and what to leave out of your marketing information system. A system that helps you move forward and go to market successfully.