marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
March 13, 2010
Newsletter

Customer Satisfaction Research

No. 5:
Market Research for New Products

No. 3:
Creating New Product Categories

No. 2:
Decision Making in Hard Times

No. 1:
Brands and Crafting Strategy

Customer Satisfaction Research
 
title: Results Focused Customer Satisfaction Research -- Avoiding the 'So What' Trap!
author: Tom Brown
summary: Customer Satisfaction Research, to be as useful as possible, must address both the "What is...? " and "So what....?" questions, the former describing the static state of customer satisfaction, and the latter, pointing us in the dirction of what to do about it.