marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
September 06, 2010
Newsletter

Customer Satisfaction Research

No. 5:
Market Research for New Products

No. 3:
Creating New Product Categories

No. 2:
Decision Making in Hard Times

No. 1:
Brands and Crafting Strategy

No. 2:
Decision Making in Hard Times
 
title: Creating a Strategic Opportunity Mindset During Hard Times
author: Tom Brown
summary: Right now, it’s a grim picture for the economy. Yet for the firm seeing beyond the gloom, large payoffs and lower risks may be at hand for those willing to make investments to build market share now. This article explains why, and offers actions for decision makers.