marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
September 06, 2010
Newsletter

Customer Satisfaction Research

No. 5:
Market Research for New Products

No. 3:
Creating New Product Categories

No. 2:
Decision Making in Hard Times

No. 1:
Brands and Crafting Strategy

No. 3:
Creating New Product Categories
 
title: Information Therapy: A Strategic Shift for Health Dot-Coms
author: Donald W. Kemper and Molly Mettler
summary: Information Therapy is an aspiring new product category pioneered by Healthwise which seeks to change the healthcare mindset with its "Prescription-strength information" brand.
 
title: StrategyWatch Strategy guidelines and the Healthwise case.
author: Tom Brown
summary: This article highlights universal guidelines for crafting great product and branding strategy and takes a closer look at the Healthwise. Information Therapy strategy.