Market Research Tools:
Online Marketing Surveys

Marketing Research Tools

Market Research Applications

Online marketing studies and surveys are a well-established market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.

As web based online marketing research has evolved, online studies are often the premier data collection methodology for new products research, brand name research, branding studies, concept testing, product development research, pricing research, and customer satisfaction research. We use state of the art data collection technologies and specialized market research suppliers for server side implementation of online and special hybrid online-mail-phone survey research assignments.

As a full service market research company, we deploy a range of well-chosen online survey market research methods when an online research methodology fits with the marketing research and marketing strategy decision-making objectives. We view online research surveys as especially appropriate for branding research, customer satisfaction, concept testing and new product research, positioning studies, advertising research, and pricing research.

Online market research tools and methods are now truly "online" as a powerful mainstream data collection technology for market surveys, both qualitative and quantitativeOnline research survey methods for marketing research evolved from predecessors to online research: mail surveys, self-administered survey questionnaires in central location testing research (CLT), trade show surveys, in-home product use tests (HUT) research, offline and online kiosk surveys, and other self-administered market research survey venues. As with all marketing survey methods, online surveys have advantages and disadvantages. See further discussion about online surveys at our FAQ.

Online Survey Research - Design Issues

Here are important design issues in choosing and online market research methodology over other methods.

• Moderate or high involvement by the target population to be surveyed
• Identifiable sampling frame, and robust high-quality sample list
• Survey topic relevant and interesting -- better results with tight focus
• Uniform non-response bias (people did not opt-out, or opt-in,  because of the survey method itself)
• Average or above average literacy levels of the target population
• Target population is otherwise "hard to reach."
• Multiple worldwide geographies are required & populations have online access.
• Speed of response is important.
• Survey design includes multiple phases with repeated panel contacts of same respondents.
• Respondents see some benefit to themselves by participation in the online survey
• Range of complicated questionnaire scales and ratings are required.
• Visual display of materials -- advertising copy, concept statements, photos -- is critical to success of the market survey.

Online Survey Research Capabilities

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Our industry experience, however, stretches across many service and product areas. These include:

Industries Served		Consumer Products Consumer Durables Financial Services Healthcare Travel & Consumer Services Public Utilities & Energy Retail Software Industrial Manufacturing Telecommunications Technology Venture Capital Firms

Applications		Advertising Research Customer Satisfaction Research Market Segmentation Market Sizing Competitive Analysis Product Research Pricing Research Marketing Due Diligience Concept Testing Positioning Branding Research Brand Equity Research