Online marketing studies and surveys are a well-established market research methodology. Online marketing research is deployed after carefully considering research design factors. Our clients include B2B and consumer marketers, advertising agencies, and venture capital firms.

As web based online marketing research has evolved, online studies are often the premier data collection methodology for new products research, brand name research, branding studies, concept testing, product development research, pricing research, and customer satisfaction research. We use state of the art data collection technologies and specialized market research suppliers for server side implementation of online and special hybrid online-mail-phone survey research assignments.

As a full service market research company, we deploy a range of well-chosen online survey market research methods when an online research methodology fits with the marketing research and marketing strategy decision-making objectives. We view online research surveys as especially appropriate for branding research, customer satisfaction, concept testing and new product research, positioning studies, advertising research, and pricing research.

Online market research tools and methods are now truly "online" as a powerful mainstream data collection technology for market surveys, both qualitative and quantitative. Online research survey methods for marketing research evolved from predecessors to online research: mail surveys, self-administered survey questionnaires in central location testing research (CLT), trade show surveys, in-home product use tests (HUT) research, offline and online kiosk surveys, and other self-administered market research survey venues. As with all marketing survey methods, online surveys have advantages and disadvantages. See further discussion about online surveys at our FAQ.

Online Survey Research - Design Issues

Here are important design issues in choosing and online market research methodology over other methods.

• Moderate or high involvement by the target population to be surveyed
• Identifiable sampling frame, and robust high-quality sample list
• Survey topic relevant and interesting -- better results with tight focus
• Uniform non-response bias (people did not opt-out, or opt-in,  because of the survey method itself)
• Average or above average literacy levels of the target population
• Target population is otherwise "hard to reach."
• Multiple worldwide geographies are required & populations have online access.
• Speed of response is important.
• Survey design includes multiple phases with repeated panel contacts of same respondents.
• Respondents see some benefit to themselves by participation in the online survey
• Range of complicated questionnaire scales and ratings are required.
• Visual display of materials -- advertising copy, concept statements, photos -- is critical to success of the market survey.

Online Survey Research Capabilities

Power Decisions Group has full capabilities to implement online surveys -- both qualitative and quantitative. We first carefully integrate the market research study design to meet your management and decision-making goals. (See our approach to marketing research.

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

→	Travel Marketing Research Travel, recreation, tourism, and related consumer leisure services are arenas where we've helped marketing companies build market share, brand awareness, and brand preference. Studies in this practice area include market research for resorts, lodging and hotel properties, recreation areas such as ski areas and resorts. Reaching and understanding the needs of target segments, such as the youth market, or early-retired is crucial to study design and building high-impact marketing strategy.
→	Software Market Research & Consulting We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.
→	Business-to-Business: B2B B2B marketing studies are focused, practical research efforts to enhance the fast-paced decision-making requirements of the B2B marketing environment. Industrial and B2B manufacturing and wholesale marketing research studies are designed to be practical, accurate, and reflective of the particular client needs and the nature of the targeted market. We've conducted scores of industrial B2B studies for manufacturing firms engaged in sales of chemicals, heavy equipment, technology products, software systems, plant procesing equipment, computer systems, farm equipment and implements. Industrial B2B market research, as in consumer research, requires decision-clarification up front, tight goal definition, rigorous research design, and meticulous field research data collection.