As web based online marketing research has evolved, online studies are often the premier data collection methodology for new products research, brand name research, branding studies, concept testing, product development research, pricing research, and customer satisfaction research. We use state of the art data collection technologies and specialized market research suppliers for server side implementation of online and special hybrid online-mail-phone survey research assignments.
As a full service market research company, we deploy a range of well-chosen online survey market research methods when an online research methodology fits with the marketing research study objectives. We view online research surveys as especially appropriate for branding research, customer satisfaction, concept testing and new product research, positioning studies, advertising research, and pricing research.
Online market research tools and methods are now truly "online" as a powerful mainstream data collection technology for market surveys, both qualitative and quantitative. Online research survey methods for marketing research evolved from predecessors to online research: mail surveys, self-administered survey questionnaires in central location testing research (CLT), trade show surveys, in-home product use tests (HUT) research, offline and online kiosk surveys, and other self-administered market research survey venues. As with all marketing survey methods, online surveys have advantages and disadvantages. See further discussion about online surveys at our FAQ.
Here are important design issues in choosing and online market research methodology over other methods.
Power Decisions Group has full capabilities to implement online surveys -- both qualitative and quantitative. We first carefully integrate the market research study design to meet your management and decision-making goals. (See our approach to marketing research.