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| Approach: Opportunity Scan | |
Decision Pathway
Decision-Research Matrix Research & Analysis Tools Slides: Overview presentation Reading List: Decision-Making | The goal in scanning is to build a large list of opportunities. By crytalizing individual opportunities,
by defining them in a brief format, you bring creative focus to potential solutions.
More robust solutions, or Options, are stimulated when scanning has been rigorous.
Scanning requires both analytical and creative thinking and tasks, each mixed in a synergistic soup working together.
This step involves idea generation , qualitative and quantitative market studies and
cababilities assessments. Our StrategyNewsletter article, "Owning a new 'market space' or product category" gives further insight as to how we think about opportunities and how they provide the seed bed for strategic options. To link marketing research tools to this decision stage, go to |
Focus Groups | Market Research Panels | Qualitative Research | Photoethnography | Concept Testing | Market Surveys | Online Market Surveys | Motivational Research | Idea Generation | Product Concept Development | BAM Brand Assessment |
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Strategy Newsletter Contact San Francisco office at 415.339.0498 ©Power Decisions Group, Inc. Dec 2008
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