Overview
We can help sharpen your strategy with insight about your market. Our approach insures that marketing information we gather and analyze will lead to profitable decisions.
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  • Broad capabilities...

    Power Decisions Group offers comprehensive marketing consulting and broad marketing research capabilities. We can help if you want to know more about your market, current or future targets: how prospects and customers think, how they see your brand versus the competition.
  • Honoring your judgement, & experience...

    We start by listening and thinking instead of jumping. With you, we think carefully and creatively about decisions and market intelligence. This approach moves our collective thinking -- yours and ours -- ahead quickly and with greater insight. The result? Better decisions and choices based on the study we develop.
  • 20 Years' Experience...

    Power Decisions Group has conducted scores of marketing and product research studies involving branding, brand positioning, pricing, advertising, pricing, product development, channels, and market segmentation.
  • Marketing research tools & know-how ...

    Whether the issue is brand strategy, new product design, advertising appeals, or pricing sensitivity, we've got the tools and the know-how.
  • Best of breed design & study execution...

    We're specialists at research design and execution. We employ best of breed design and resources to implement online surveys, online research communities, focus groups, discussion forums, depth interviews. Often, we suggest a hybrid design -- multi-method stages -- precisely tailored to your meet your marketing intelligence needs.
  • Your Goals Drive Our Work ...

    Your marketing strategy decision agenda drives our recommendations for must-have product and branding research. After clarifying your product or brand decision options, we craft the next engagement steps using the most appropriate consulting or research design. Our strength is in recommending the optimum marketing intelligence process: primary research, baseline secondary research, and internal client data.




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