Product development marketing research serves several goals: new product design and market validation research, or assessing existing products. The goal -- and your overall positioning and market strategy -- drive our product research design.

These steps show when product research may be needed to increase the probability of optimum decisions and successful market impact:

Effective product market research -- for new products and exisiting products -- is well integrated with R&D and technical product design functions.  For consumer or business B2B product market research, we take a global approach, incorporating appropriate market research at each design stage: The goal is to align astute technical product R&D, product innovation and  design with market demand.  We include in our services the following new product development and research services: 

• consumer product research
• pricing research
• concept testing
• market testing
• concept development
• idea generation
• branding research
• market opportunity assessment
• positioning research

New Product Development Stages

For new product development market research, the question becomes one of matching the stage of new product development with the right creative or product market research method.  We provide consulting and specific new product research market research capabillities at each new product development stage. 

Product development market research methods and tools used may vary according to the product type, the extent of incremental change from other products, the investment and risk factors, and the costs of seeding the new product in the marketplace. See our FAQ discussion relating these product development stages to specific product research methods, and market research design approaches.

New Product Development Stages

1. Product & Market Opportunity Assessment

2. Concept Generation

3. Concept Evaluation

4. Refine Product Concepts & Create Spin-offs

5. Concept Testing

6. Proto-type Development

7. Pre-launch Market Tests

 

Product development is a sequential decision process.  It's a series of decisions, not one.  It is key, therefore, to concentrate attention on the precise new product decision at hand, and think through the market research and creative tools needed for that stage.

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.