marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
positioning research, advertising research, marketing research, marketing strategy
→ New Product Market Research — Product Development Research ←

Product development marketing research serves several goals: new product design and market validation research, or assessing existing products. The goal -- and your overall positioning and market strategy -- drive our product research design.

These steps show when product research may be needed to increase the probability of optimum decisions and successful market impact:

Effective product market research -- for new products and exisiting products -- is well integrated with R&D and technical product design functions.  For consumer or business B2B product market research, we take a global approach, incorporating appropriate market research at each design stage: The goal is to align astute technical product R&D, product innovation and  design with market demand.  We include in our services the following new product development and research services :

Product Development Marketing Research components

New Product Development Stages

For new product development market research, the question becomes one of matching the stage of new product development with the right creative or product market research method. We use the Marketing Intelligence Platform to guide the use of the three forms of Intelligence --Ideas, Data, & Drivers -- to the product development process. We provide consulting and specific new product research market research capabillities at each new product development stage. 

Product development market research methods and tools used may vary according to the product type, the extent of incremental change from other products, the investment and risk factors, and the costs of seeding the new product in the marketplace.

Market Research Tools

Product development is a sequential decision process.  It's a series of decisions, not one.  It is key, therefore, to concentrate attention on the precise new product decision at hand, and think through the market research and creative tools needed for that stage.

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

Healthcare

Our healthcare marketing strategy and market research practice includes market research studies for hospitals and healthcare management companies. We've conducted patient satisfaction quantitative studies, hospital and medical center image studies, advertising research and services delivery research. Healthcare marketing research requires a special sensitivity when talking to consumers especially in qualitative studies where life issues often reach deep to the core of emotions of patients and family.

Software Development & Marketing Firms

We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.

Software

We understand software markets, customer satisfaction issues, Software assignments include new product development, usability testing, customer satisfaction research, and brand naming, and brand development. Our work in software marketing includes clients in business intelligence analytics, mortgage banking accounting software, and enterprise software.

For more details on specific techniques see our Marketing Research Tools section .

To discuss your requirements, contact Power Decisions Group.

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