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July 30, 2010

Decision Making, Strategy & Marketing Research -- Reading List | Directory - Marketing Research - Market Research Surveys - Marketing Strategy | Online Surveys - Phone - Focus Groups
Reading List: Decision Making

Decisions. We make them all the time, yet many engaged in high-stakes decisions give little thought to the decision tools and methods they use. While they may chalk it up to "intuition", the mental process usually follow a range of steps. That process almost always a blend of rational and emotional factors. These selections are offered for those curious to explore how a variety of authors view decision-making. We've included a blend of rigourous theory and research, with practical application-specific hands-on methods. If you know of a good author, article, or book not represented here, feel free to email us with your suggestions. If you'd like to search the web for related articles, go to our Search Tools reference page.
Anderson, Virginia, and Johnson, Lauren. (1997). Systems Thinking Basics: From Concepts to Causal Loops. Pegasus Communications.
Bazerman, M. H. (1994). Judgment in managerial decision making. New York: John Wiley.
Bower, G. H. (1981). Mood and memory. American Psychologist, 36(pp. 129-148).
Bower, G. H. (1991). Mood congruity of social judgments. In J. P. Forgas (Ed.), Emotion and social judgments (pp. 31-53). Oxford: Pergamon Press.
Damasio, A. R. (1994). Descartes' error. New York: G. P. Putnam's Sons.
Eisenhardt,Kathleen M. (1999) Strategy as strategic decision making.(Special Issue: In Search of Strategy) Sloan Management Review, March 22 1999.
Fiske, S., & Pavelchak, M. (1986). Category-based vs. piecemeal-based affective responses: Developments in schema-triggered affect. In R. Sorrentino & E. Higgins (Eds.), Handbook of motivation and cognition (Vol. 1, pp. 167-203). New York: 
Gharajedaghi,Jamshid (1999). Systems Thinking: Managing Chaos and Complexity: A Platform for Designing Business Architecture. Butterworth-Heinemann
Ghemawat, Pankaj; Collis,David; Pisano,Gary; Rivkin, Jan (2001). Strategy and the Business Landscape: Core Concepts. Pearson Education
Gladwell,Malcolm (2002). The Tipping Point: How Little Things Can Make a Big Difference. Little, Brown.
Guilford.Gilovich, T. (1991). How we know what isn't so. New York: Free Press.
Kahneman, D. (1999). Objective happiness.In D. Kahneman, E. Diener, and N. Schwarz (Eds.), Well- being: Foundations of hedonic psychology. New York: Russell Sage Foundation.
Liebermann, M. D. (2000).  Intuition: A social cognitive neuroscience approach. Psychological Bulletin, 126: 109-137.
Hamel, Gary (1998) Strategy innovation and the quest for value.
Sloan Management Review Winter 1998
Lodge, M., & Stroh, P. (1993). Inside the mental voting booth: An impression-driven process model of candidate evaluation. In S. Iyengar & W. J. McGuire (Eds.), Explorations in political psychology (pp. 225-295). Durham: Duke University Press.
Millgram, E. (1997).  Practical induction. Cambridge, MA: Harvard University Press.
Millgram, E., & Thagard, P. (1996).  Deliberative coherence. Synthese, 108, 63-88.
Mintzberg, Henry (1987) Crafting Strategy
Harvard Business Review 1987.
Nagle, Thomas E.; et. al.(1988). The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. Prentice Hall.
Ortony, A., Clore, G. L., & Collins, A. (1988). The cognitive structure of emotions. Cambridge: Cambridge University Press.
Russo, J. E., & Schoemaker, P. J. H. (1989).  Decision traps. New York: Simon & Schuster
Schick, T., Jr., & Vaughn, L. (1999). How to think about weird things. (second ed.). Mountain View, CA: Mayfield.
Sears, D., Huddy, L., & Schaffer, L. (1986). A schematic variant of symbolic politics theory, as applied to racial and gender equality. In R. Lau & D. Sears (Eds.), Political cognition (pp. 159-202). Hillsdale, NJ:
Erlbaum.Thagard, P. (1999). How scientists explain disease. Princeton: Princeton University Press.
Thagard, P. (in press). Coherence in thought and action. Cambridge, MA: MIT Press.
 Thagard, P., & Millgram, E. (1995).  Inference to the best plan: A coherence theory of decision. In A. Ram & D. B. Leake (Eds.), Goal-driven learning: (pp. 439-454). Cambridge, MA: MIT Press.
Thagard, P., & Verbeurgt, K. (1998).  Coherence as constraint satisfaction. Cognitive Science, 22, 1-24.
Wilson, T. D., & Schooler, J. W. (1991).  Thinking too much: Introspection can reduce the quality of preferences and decisions. Journal of Personality and Social Psychology, 60, 181-192.
Williams, Gary A.; & Miller, Robert B.; (2003) Change the Way You Persuade Harvard Business Review, 30 August, 2003

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Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

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In our concept testing approach, we collaborate with you in identifying the product, advertising, or branding concepts consistent with your marketing strategy and market opportunity. We employ advanced concept testing research measurement and research methods: leading edge and classic survey research methods. We combine both qualitative and quantitative methods to obtain the best read on marketplace reactions and perceptions. ...Read more about Concept Testing and Concept Development  services.