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| July 30, 2010 |
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| July 30, 2010 |
| Approach: Refine Options | |
Decision Pathway
Decision-Research Matrix Research & Analysis Tools Slide Presentations Reading List: Decision-Making | At this point our goal is to reduce the number of options so that we have 2 to 4 solid options. Refinement calls for hard looks at execution and implementation choices. Additional analysis may be needed. The end result is a set of good, solid options -- any of which would work to achieve the objectives.
To link marketing research tools to this decision stage, go to |
