Advanced Search Tools -- Secondary Marketing Research |
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| Marketing research and business intelligence starts with secondary market research of current published data. How to sift through
marketing information is the challenge. We selected these convenient advanced search
tools you can use for your secondary market research effort. Some deliver full text and detailed abstracts of business article reporting on 'marketing research', 'new product research', 'business strategy', 'survey research' 'marketing decisions' etc. They may quickly get you to the actual content (abstracts, full text PDF downloads). A well designed Google advanced search, or better, Metacrawler (see below) is always a good starting option. If you know of find a good business search engine not listed here, please send us an email so we can add it to this site. |
PDMA Search | A good source for product development and related marketing topics. |
| FindArticles.com LookSmart & Gale Research | This engine gives you full text articles from important sources such as Sloan Business School, etc.
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| Reuters |Investor Sector & Industry Research |
This is a great free site for industry and company research. To get to the meat of their search tools, you'll need to sign up for a username and it's well worth it.
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| Metacrawler Multiple search at once. |
Metacrawler searches Google, Yahoo, AltaVista, Ask Jeeves, About, LookSmart and others with one command. Advanced screen lets you define your own Boolean search command, and gives you helps on using this powerful technique.
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| NoodleTools's Advice on search strategies. |
A guide to choosing the best search engine depending on your information need. Organized by search type, including "a few good hits fast," "popular or commercial topic" and "I need quality, evaluated pathfinders prepared by a subject expert." | |
| Power Decisions Group -- Site Search Search this site. |
Search the Power Decisions Group site -- Content on marketing strategy, marketing information systems, and marketing research.
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| Please email us
with your questions about the methods, use, and application of marketing research to strategy and marketing decisions. |
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focus groups | market research panels | executive surveys | qualitative methods | ethnography | data mining market surveys | online surveys | motivational research | competitive intelligence | idea generation | |
branding | pricing | product research | customer satisfaction | web site evaluation | market segmentation |
