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Power Decisions Group Overview
Power Decisions Group - Overview
What we do.
Viewpoints on Marketing Research and Decision-making
Our Consulting Team
Consulting for Marketing Strategy Decisions
Concept Development
Brand Development
Brand Naming
Decision Scoping
Go-to-Market Plan
Strategic Planning
Coaching - Research Design
Opportunity Assessment
Market Research Matrix - Method Selection Tool : Links Methods to Decision Stages
Our Approach -- The Decision Pathway
Intelligence Platform
Opportunity Scanning
Marketing Intelligence Platform: Drivers -- What management thinks right now.
Marketing Intelligence Platform: Ideas-- A process to harvest ideas externally and internally.
Marketing Intelligence Platform: Data -- from internal, secondary, or primary sources
Market Research and Marketing Analysis Methods
Overview of Market Research Techniques
Motivational Research
Focus Groups | Qualitative Research
Ethnography as a Marketing Research Tool
Data Mining
Executive Surveys
Idea Generation
Panel Research
Market Surveys
Applications of Market Research
Customer Satisfaction Research
Competitive Intelligence
Market Segmentation Research
Web Site Evaluation
pricing research
product research
concept testing
positioning research
customer satisfaction research
branding research
brand equity research | brand awareness research
web site evaluation
segmentation research
sales analysis research
The StrategyNewsletter -- Views on Specific Tools and their Appropriate
The Strategy Newsletter
Great Brand Names that Died from Brand Neglect
Creating a Marketing Opportunities Mindset During Hard Times
What is "Crafting Strategy?"
When Focus Groups Make Sense and when they don't!
Decision Mapping -- A Fast, Low Cost Start to Strategy Decisions.
Owning a new 'market space' or product category.
StrategyWatch Strategy guidelines and the Healthwise case.
Information Therapy: A Strategic Shift for Health Dot Coms
Ten critical tips and tools about market research for strategy decisions.
Choose the best market research tool for each stage of new product development.
Marketing Research Proposals and Engagements with Power Decisions Group
Engagements at Power Decisions Group
Success Stories and Case Histories
Success Stories - Case Histories
successnewproductdevelopment.cfm
successmarketentry.cfm
successbrandingstrategy.cfm
successcorporateimage.cfm
success_02.cfm
success_01.cfm
successbrandpositioning.cfm
successmarketopportunityscan.cfm
successinvestorsurvey.cfm
successpublicaffairsstrategy.cfm
successb2bmarketposition.cfm
successtransitionstrategy.cfm
success_ind.cfm
White Papers
Frequently Asked Questions about Marketing Research
Marketing Research Questions | FAQ | Contents
FAQ-Focus group study or a survey? What method is best?
FAQ What pricing research methods are best?
Qualitative Market Research. Focus Groups. Frequently Asked Questions FAQ
How can conjoint analysis help with both pricing research and branding positioning?
Utilities and Resources
Marketing Information Search Tools.
Marketing Information Systems, Sources & Resources
Please email us with your questions about the methods, use, and application of marketing research to strategy and marketing decisions.

©Copyright 2006. Power Decisions Group, Inc.

 

Tools & Techniques
focus groups |  market research panels |  executive surveys |  qualitative methods |  ethnography |  data mining
market surveys |  online surveys |  motivational research |  competitive intelligence |  idea generation
Situations, Applications & Uses
branding  |  pricing  |  product research |  customer satisfaction  |  web site evaluation  |  market segmentation
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