A large US Corporation wanted an assessment of how it stood among both the investing public and stock analysts. We began a multi-part study involving re-analysis of prior data and fresh primary survey research among these hard-to-reach audiences.

RESULTS
We executed a nationwide study among the target audience. It identified and profiled image strengths and weaknesses, and pinpointed image clusters which, if improved, would have the greatest impact on favorable corporate image and stock recommendations and purchase.

This analysis served served the decision regarding the continuation of a national advertising and investor relations (IR) campaign. The key facts driving the decision involved the corporate image profile among the target audience.