Success Stories: Investor & Analyst Corporate ImageMarketing Research Success Stories
|FORTUNE 500 COMPANY
INVESTOR & ANALYST CORPORATE IMAGE
A large US Corporation wanted an assessment of how it stood among both the investing public and stock analysts. We began a multi-part study involving re-analysis of prior data and fresh primary survey research among these hard-to-reach audiences.
This analysis served served the decision regarding the continuation of a national advertising and investor relations (IR) campaign. The key facts driving the decision involved the corporate image profile among the target audience.