marketing research, marketing research process,new product research, product development, marketing strategy, marketing consultants
positioning research, advertising research, marketing research, marketing strategy
★ Brand Equity Research | Success Story: F500 Company | Marketing Research Firm | Power Decisions Group, Inc.★
Marketing consulting and marketing research

Success Stories: Investor & Analyst Corporate Image

Marketing Research Success Stories

Marketing Research Success Stories


SUCCESS STORIES BY INDUSTRY

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Market Research Applications

FORTUNE 500 COMPANY
INVESTOR & ANALYST CORPORATE IMAGE

A large US Corporation wanted an assessment of how it stood among both the investing public and stock analysts. We began a multi-part study involving re-analysis of prior data and fresh primary survey research among these hard-to-reach audiences.

RESULTS
We executed a nationwide study among the target audience. It identified and profiled image strengths and weaknesses, and pinpointed image clusters which, if improved, would have the greatest impact on favorable corporate image and stock recommendations and purchase.

This analysis served served the decision regarding the continuation of a national advertising and investor relations (IR) campaign. The key facts driving the decision involved the corporate image profile among the target audience.