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Success Stories: PR Strategy using Marketing Research Survey Tools

Marketing Research Success Stories

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Customer Satisfaction

New Market Entry

Market Entry

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Attitudes & Usage

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Investor Corporate Image

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SUCCESS STORIES BY INDUSTRY

CHEMICAL PROCESSING COMPANY

A major chemical firm was the regional top employer. It knew from its recent PR blunders that its once solid reputation was on a slide. To repair its injured status, it wanted to find out through public opinion survey research how to best build alliances and become a good corporate citizen in the eyes of the people and its labor force.

To begin the process, we made an area-wide public opinion survey study among the public and leaders alike. Using carefully crafted marketing research analytical survey tools, we uncovered the top civic priorities and opportunities to rebuild its stature among the public.

RESULTS
Our client built new action plans for donations of money and employee time that were tightly focused on the most pressing local problems in each of its plant communities.