marketing research surveys for strategy, new products development, advertising positioning, & customer satisfaction decisions
March 11, 2010
Marketing Due Diligence Marketing Research Study for a late stage venture investment fund firm |Software |
Marketing consulting and marketing research

Success Stories:Marketing due diligence market study for software venture partners

see also ... Marketing Research for Venture Capital firms | Branding Equity Research | Customer Satisfaction-Loyalty Research see also ... Marketing Research for Venture Capital firms | Branding Equity Research | Customer Satisfaction-Loyalty Research

Marketing Research Success Stories

SUCCESS STORIES BY INDUSTRY

See also...Comments from Clients

Market Research Applications

Software -- Venture Partners

A top ranked San Francisco venture partnership firm sought 100% control of a vertical market software company that played in a small but profitable software market segment.

With little published marketing research available, a custom proprietary study was required. A number of key factors needed to be understood prior to the investment: market share, customer satisfaction, customer budget forecasts, and maintenance renewal rates. Complicating the situation, the San Francisco based venture partners needed to see the results quickly.

Power Decisions conducted an in depth market study within the target customer base both in the US and in the United Kingdom. A B2B key influencer phone market survey methodology was used. In a rush turnaround time, we acquired the target international sample call list of B2B software buyers in the vertical target, designed the study and questionnaire instruments, conducted interviews, ran statistical analysis of product acceptance, and reported findings to our venture investment fund client.

RESULTS
Power Decisions Group completed the study within the time frame with findings revealing that the target company's position within its vertical marketplace was very strong and likely to be to stable over time. This analysis was the final step our venture partners client needed to make the go forward investment decision.

See also...
Customer Satisfaction Research
Market Research Applications

Marketing Consulting Services Summary Overview

Marketing Strategy Consultants

As marketing strategy consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project: monthly retainer, fixed project fee, or daily rate. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a Decision Mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, advertising strategy, corporate and product naming, company branding, brand name development, naming research, brand equity measurement, pricing, sales systems and research, product development, brand development, brand strategy, product concept testing, identifying opportunities, positioning, customer satisfaction research and customer loyalty building.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Services Example:

Qualitative Research: Time-Extended Interviews keep Pace with Real-World.

Time-extended qualitative interviews provide repeated contacts with respondents over several days. The benefit is that they allow for respondents to replicate the real world consideration environment as they review product concepts, advertising copy appeals, brand positioning presentations or other marketing stimuli.

This innovative research method delivers to decision makers and market researchers research information that keeps pace with consumer and B2B buyers' "research accessibility lifestyle," in that it replicates the time they take to think about product and brands. This marketing research tool yields a qualitative research process usually far more robust, insightful, and productive than earlier-generation methods. This is a leading market research tool for concept testing

...Read more about Time-Extended Depth Interviews as a qualitative research method.