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Marketing consulting and marketing research

Success Stories:Marketing due diligence market study for software venture partners

see also ... Marketing Research for Venture Capital firms | Branding Equity Research | Customer Satisfaction-Loyalty Research see also ... Marketing Research for Venture Capital firms | Branding Equity Research | Customer Satisfaction-Loyalty Research
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Marketing Research Success Stories


SUCCESS STORIES BY INDUSTRY

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Market Research Applications

Software -- Venture Partners

A top ranked San Francisco venture partnership firm sought 100% control of a vertical market software company that played in a small but profitable software market segment.

With little published marketing research available, a custom proprietary study was required. A number of key factors needed to be understood prior to the investment: market share, customer satisfaction, customer budget forecasts, and maintenance renewal rates. Complicating the situation, the San Francisco based venture partners needed to see the results quickly.

Power Decisions conducted an in depth market study within the target customer base both in the US and in the United Kingdom. A B2B key influencer phone market survey methodology was used. In a rush turnaround time, we acquired the target international sample call list of B2B software buyers in the vertical target, designed the study and questionnaire instruments, conducted interviews, ran statistical analysis of product acceptance, and reported findings to our venture investment fund client.

RESULTS
Power Decisions Group completed the study within the time frame with findings revealing that the target company's position within its vertical marketplace was very strong and likely to be to stable over time. This analysis was the final step our venture partners client needed to make the go forward investment decision.

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Customer Satisfaction Research
Market Research Applications

Marketing Consulting Services :: Overview

Marketing Strategy Consultants

As marketing strategy consultants, our firm will work with you and your company and management team in a professional product launch, branding research, or market sizing or targeting engagement. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision identification and clarification engagement – what we call Decision Mapping. This identifies the most relevant problems, opportunities, and issues most relevant, and serves to clarify the decision agenda. We believe this is a crucial step to ensure as consultants to your company, that our research or marketing strategy engagement meets your specific management requirements. Further, saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.

Experts in Marketing Strategy

As experts and specialists in marketing and market research, we are well qualified in these strategy arenas: positioning, segmentation, product launch, new product development advertising strategy, corporate and product naming, company branding, brand equity measurement, pricing, brand development, brand strategy, product concept testing, identifying opportunities, and targeting positioning.

Functional Marketing Research Experience

Our consulting company has deep experience working with large and small firms, although typical clients include Fortune 500, Fortune 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by private equity, and venture capital firms.

Industry Consulting and Market Research Experience

First, we are not industry specialists or experts. Our philosophy is that we bring a tool kit of analytical and management skills to the table. You bring deep industry knowledge of your business. The blending of our functional and management expertise, and your knowledge of your own business and industry, makes for a productive decision-focused engagement.

Here are some examples from industries we've served with management strategy consulting and marketing research...

Healthcare

Our healthcare marketing strategy and market research practice includes market research studies for hospitals and healthcare management companies. We've conducted patient satisfaction quantitative studies, hospital and medical center image studies, advertising research and services delivery research. Healthcare marketing research requires a special sensitivity when talking to consumers especially in qualitative studies where life issues often reach deep to the core of emotions of patients and family.

Wireless & Telcom

As convergence of communications technologies between fixed broadband and mobile wireless telecom communications continues over the next few years, convergence will be a defining crucial issue. Our telecom and wireless communications market research engagements are practical, accurate, and reflective of the particular client needs and the nature of the target market. We implement a wide range of communications B2B and consumer marketing studies — from new product development to market sizing studies.

Consumer Products

Our consumer products experience includes advertising research, new product concept development and testing, new product research and concept ideation for packaged goods companies such as Ore-Ida Foods, Heinz Foods, Simplot Foods, Chiquita Brands, Proctor & Gamble, and others. Our CPG assignments are customized to meet the specific decision faced.